Brand & Content Marketing Manager

About Us

Headquartered in New York City with over 70 employees, Halo Dream, Inc. is a designer, developer, marketer and distributor of juvenile products to hospitals and consumers, including swaddles, wearable blankets, bassinets, cribs, crib liners and mattresses. These industry-leading products offer innovations that make safer, longer, and healthier sleep easier for parents. More information at

Title: Brand & Content Marketing Manager

Reports to: Director, Brand & Content

Primary

Location:

New York Metropolitan Area (hybrid)

Position Summary

HALO is seeking a Brand & Content Marketing Manager to bring our brand to life across every customer touchpoint. Reporting to the Director of Brand & Content, this role will help translate strategy into execution by managing integrated marketing campaigns, coordinating the marketing calendar, developing creative briefs, driving content initiatives, and aligning cross-functional teams from concept through launch.

As a central member of the marketing organization, you'll partner across Creative, Ecommerce, CRM, Social, Product Marketing, PR, Paid Media, and Retail to ensure campaigns are strategically planned, flawlessly executed, and consistently represented across channel and at every stage of the customer journey.

This is an ideal opportunity for a marketer who loves both creative thinking and operational excellence, someone who enjoys building brands, solving problems, organizing moving pieces, and bringing great ideas to life.

What You'll Do

Brand Marketing & Creative Execution

• Bring HALO's brand strategy to life through integrated campaigns, content, and storytelling.
• Ensure consistency in brand messaging, positioning, and visual identity across all channels.
• Develop creative briefs that align stakeholders and support effective execution.
• Partner cross-functionally to deliver cohesive omnichannel marketing initiatives.
• Review creative assets and content to ensure alignment with brand standards and campaign objectives.

Content Marketing, Partnerships & PR

• Support content partnerships and manage creative deliverables from planning through launch.
• Partner with Ecommerce to execute SEO content strategies that drive organic growth and strengthen category authority.
• Develop content, copywriting and messaging briefs across email, web, paid media, and other owned channels to support key campaigns and initiatives.
• Review and refine marketing copy to ensure consistency, clarity, and alignment with HALO's brand voice.
• Assist with PR planning and ensure earned media efforts align with broader marketing priorities

Integrated Marketing Planning & Campaign Management

• Partner with the Director of Brand & Content to develop and execute integrated marketing campaigns that support business objectives and strengthen brand awareness.
• Manage and develop the integrated marketing calendar across all channels, identifying priorities, dependencies, and opportunities.
• Coordinate campaign execution from planning through launch, ensuring timelines, deliverables, approvals, and stakeholders remain on track.
• Facilitate cross-functional collaboration to deliver a seamless customer experience across every touchpoint.
• Support prioritization of initiatives and help balance competing business needs while maintaining momentum and executional excellence.

What We're Looking For

Education: Bachelor’s degree in marketing, communications or related field.

Experience:

• 5+ years of experience in brand marketing, integrated marketing, campaign management, content marketing, or a related marketing role.
• Experience supporting integrated marketing campaigns across multiple channels, ideally within a consumer or DTC brand (baby, parenting, lifestyle, or wellness experience is a plus).
• Experience managing or coordinating marketing calendars and cross-functional campaign execution.
• Strong project management skills with the ability to manage multiple priorities, timelines, and stakeholders simultaneously.
• Experience writing creative briefs and partnering closely with designers, copywriters, content creators, agencies, and cross-functional teams.
• Strong editorial judgment with the ability to provide thoughtful, actionable feedback on written content.
• Comfortable balancing strategic thinking with hands-on execution in a fast-paced environment.
• Excellent organizational, communication, and collaboration skills.
• Experience with  or similar project management software; familiarity with Photo Shelter, Canto, or other DAM/PIM platforms is a plus.
• Based in the NYC tri-state area; virtual-first with an in-office presence, a minimum of one day per week.

Accountability: Problem solver with a high degree of integrity and a passion for delivering thoughtful, high-quality work.

Creativity: Brings curiosity, strong consumer instincts, and a passion for building meaningful brands through compelling storytelling.

Collaboration: Builds trusted cross-functional relationships, communicates proactively, and operates with a "win together" mindset.

Nimbleness: Self-starter who…