Associate Director, Audience Development - The Orchard

About The Orchard:

The Orchard is a leading global music distributor and Artist & Label services company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and adapt in the dynamic global music industry. We specialize in being artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical distribution solutions. The Orchard's comprehensive artist & label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more.

The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.

• Office- first role, in office 4 days a week.

• Partnering closely with our Marketing Strategists, you'll lead the day-to-day development and execution of strategies that grow artists' first-party fan audiences across email & SMS.
• Use data to identify the right value exchange for each audience, including exclusive content, early merchandise access, contests, ticket presales, live-event activations and other fan experiences.
• Develop scalable acquisition frameworks & benchmarks that can be adapted across artists, genres, & campaign types.
• Partner closely with the Associate Director, Fan Engagement & CRM to ensure newly acquired fans enter CRM lifecycle journeys and receive a cohesive experience from initial sign-up through conversion and retention.

• Support our Marketing Strategists by owning the end-to-end execution of fan acquisition campaigns, including campaign planning, audience strategy, platform setup, landing pages, sign-up flows, testing, launch and performance reporting.
• Collaborate with Marketing Strategy & Global Paid Media teams to develop and optimize impactful paid lead-generation campaigns across Meta, Tik Tok and other relevant platforms.
• Establish testing frameworks and best practices across landing pages, forms, incentives, messaging and acquisition channels to improve both the volume and quality of acquired fans.

• Partner with D2C, CRM and Marketing Strategy teams to connect your acquisition campaigns to downstream product discovery, sales conversion and repeat-purchase opportunities.
• Use transactional and behavioral data to identify the channels, campaigns and fan segments most likely to generate merchandise revenue.
• Collaborate with the Associate Director, Fan Engagement & CRM to build clear handoff strategies that move newly acquired fans into personalized welcome, nurture and conversion journeys.
• Collaborate with the Associate Director, Fan Engagement & CRM and Global Paid Media to evaluate acquisition performance beyond initial sign-up volume, using metrics such as cost per acquired fan, subscriber quality, engagement, first-purchase conversion, revenue per acquired fan and return on investment.

• Develop reporting frameworks that connect fan acquisition activity to downstream engagement, streaming, ticketing and e-commerce outcomes.
• Define campaign KPIs and benchmarks across acquisition channels, markets, artists and campaign types.
• Analyze fan behavior to identify high-value audience segments, acquisition sources and conversion patterns.
• Translate performance data into clear, actionable recommendations for internal teams, artists and label partners.
• Build case studies and best-practice guidance that can help scale successful acquisition strategies across the organization.

• Oversee the strategic use of proprietary and third-party audience acquisition tools, landing-page platforms and CRM integrations.
• Identify opportunities to improve fan sign-up experiences, progressive data collection, audience segmentation, consent management and data enrichment.
• Partner with Product, Design & Engineering teams to help guide the development of tools and features that improve first-party data acquisition and measurement.
• Collaborate with Marketing Strategy, Relationship…