Retail Events & Experiences Specialist – NA UGG

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title:

Retail Events & Experiences Specialist – NA UGG

Reports to:

Manager, Retail Events & Experiences - NA UGG

Location:

New York Showroom (New York, NY-Hybrid), 3 times per week in office, Monday-Wednesday

At UGG, we believe that self-expression should be comfortable for all—and we're on a mission to bring that to life across North America, one of our most dynamic and influential markets. The Retail Events & Experiences Specialist plays a critical role in supporting the planning and execution of UGG North America's retail and experiential marketing programs. This position helps bring the brand to life through consumer, VIP, wholesale, and retail activations that build community, drive engagement, and create memorable brand experiences.

Working closely with Marketing, Retail, and Wholesale teams, you’ll manage day-to-day event planning, production coordination, and execution across key seasonal initiatives, product launches, collaborations, and cultural moments.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Support the planning and execution of retail, consumer, VIP, and wholesale activations, ensuring seamless delivery across all phases of an event

Coordinate event materials, product allocation, visual merchandising, hospitality, and experiential touchpoints to ensure brand consistency

Assist with new store openings, wholesale partner events, seasonal campaigns, and community activations across North America

Coordinate with agencies, production partners, venues, and vendors to support logistics, timelines, budgets, and execution

Manage day-to-day communication with external partners, ensuring deliverables, timelines, and project milestones are met

Partner with internal stakeholders to ensure alignment across communications, creative, retail, PR, social, and paid channels

Support the day-to-day operations of the North America Brand Marketing team, including regional integrated marketing planning, product orders, budget tracking, meeting coordination, and other marketing administration as needed

Develop post-event recaps, track performance metrics, and document key learnings and recommendations

Monitor industry trends, cultural moments, and competitor activity to inspire future experiences and activations

Ability to travel up to 25% for necessary key market activations and internal meetings

Highly organized and proactive marketer with 3–5 years of experience in experiential marketing, event production, retail marketing, or brand activations

Strong project manager who thrives in a fast-paced environment and can manage multiple work streams simultaneously

Passionate about culture, fashion, retail, and creating meaningful consumer experiences

Comfortable working cross-functionally and building relationships with internal teams, agencies, vendors, and retail partners

Detail-oriented with a strong ability to anticipate needs, solve problems, and execute flawlessly

Calm under pressure and adaptable when priorities shift

Curious about emerging trends and innovative ways brands connect with consumers

Willing to travel and support on-site event execution as needed

Hands-on experience supporting branded events and experiences

Exposure to working with agencies, production teams, and creative vendors

Strong project management and organizational skills

Clear communication and a collaborative mindset

Enthusiasm to learn and grow within a fast-paced, highly creative marketing environment

Demonstrate authenticity, champion diverse and effective teams, drive strategy, cultivate innovation, deliver…