Product Marketing Manager

Job Description

Job Description

Product Marketing Manager at Hidden Level

Hidden Level is transforming airspace safety with innovative, scalable drone detection technology. We provide real-time, actionable data to enhance security across various environments.

As we expand, we're looking for a Product Marketing Manager to lead our product marketing efforts across multiple channels. Candidates must have a proven track record of success in managing comprehensive product marketing strategies. This role can be based at the Corporate office in Syracuse, NY or on the East Coast.

You must have prior success in a product marketing role, overseeing a range of marketing functions including product positioning, competitive analysis, go-to-market strategies, sales enablement, and market research. You excel at strategic planning, cross-functional collaboration, and data-driven decision-making. You are a self-starter with a proven track record of driving product adoption and market success.

• Develop and maintain strong product positioning and messaging that clearly communicates the value proposition.
• Ensure consistent messaging across all channels and customer touchpoints.

• Conduct thorough competitive analysis to understand the market landscape and identify differentiation opportunities.
• Provide insights and recommendations to inform product development and marketing strategies.

• Plan and execute go-to-market strategies for product launches and updates.
• Coordinate cross-functional teams to ensure successful execution of go-to-market plans.

• Develop and deliver sales enablement materials, including presentations, datasheets, case studies, and battle cards.
• Train the sales team on product positioning, key benefits, and competitive differentiation.
• Respond proactively to sales needs, providing timely support and resources to help close deals.

• Conduct market research to understand customer needs, market trends, and competitive landscape.
• Use insights to inform product marketing strategies and business decisions.

• Establish KPIs and track performance metrics to measure the effectiveness of product marketing activities.
• Provide regular reports and insights to marketing leadership on marketing performance and ROI.

• Develop and manage strategic partnerships and alliances to enhance product marketing efforts and expand market reach.
• Collaborate with partners on co-marketing initiatives and joint campaigns.

• Work closely with the sales, product, and engineering teams to ensure marketing strategies align with business goals.
• Serve as a bridge between clients, the sales team, and the engineering team to provide clear, prioritized feedback for product development.

• Demonstrated success in managing comprehensive product marketing strategies for technology companies.
• Deep understanding of product positioning, messaging, and competitive analysis.
• Proven focus on developing and achieving key performance indicators (KPIs) to drive marketing effectiveness and business growth.

• Prioritize client needs to develop exceptional experiences.
• Continuously seek to understand and address clients' requirements, ensuring high standards in all deliverables.

• Take ownership of product marketing programs and strategies to drive success.
• Embrace a proactive approach, valuing speed and calculated risk-taking to achieve business goals.
• Respond quickly and effectively to sales team needs, providing support and resources to help close deals.

• Communicate complex technical concepts effectively.
• Continuously seek to learn and understand advanced technologies.

• Provide thoughtful, solution-oriented approaches to challenges.
• Break down complex issues into manageable components and oversee their execution with precision.

• Work effectively across various teams, building strong…