Senior Manager of Product Marketing

• The Senior Product Marketing Manager will own product marketing strategy and commercialization for a group of ad Marketplace products and solutions. This person will determine how those offerings are positioned, packaged, launched, and scaled across priority audiences and markets
• The Senior Product Marketing Manager will establish the strategy, standards, and cross-functional accountability required to bring products to market effectively. They will translate product capabilities, customer needs, competitive dynamics, market signals, and commercial priorities into differentiated positioning and actionable go-to-market strategies that drive adoption, revenue, and market clarity
• Own product marketing strategy for an assigned group of products, solutions, and strategic initiatives
• Define the target audience, customer problem, market opportunity, value proposition, competitive differentiation, commercial narrative, and route to market for each offering
• Establish clear success measures for launches and GTM programs, including adoption, revenue influence, sales readiness, customer engagement, and market response
• Identify opportunities to improve product strategy, audience strategy, and commercial activation based on customer and market needs
• Ensure products are not only launched, but understood, adopted, sold effectively, and positioned to achieve their commercial potential
• Build repeatable templates, standards, intake processes, launch frameworks, messaging systems, governance mechanisms, and operating rhythms that improve Product Marketing consistency and scale
• Develop and maintain differentiated positioning, messaging, value propositions, proof points, and claims for priority products and audiences
• Build audience-specific narratives for advertisers, agencies, publishers, and internal commercial teams
• Own the competitive positioning for assigned product areas, including competitor analysis, differentiation, objection handling, and strategic response recommendations
• Translate product capabilities, performance data, customer evidence, market trends, and competitive intelligence into clear recommendations for Product, Sales, and company leadership
• Partner with Insights and Measurement to identify benchmarks, proof points, case studies, and evidence that substantiate market-facing claims
• Lead cross-functional GTM planning for new products, major features, strategic initiatives, and changes to existing offerings
• Define launch objectives, audience strategy, positioning, commercial implications, readiness requirements, dependencies, risks, and measurement plans
• Establish clear roles, decision points, timelines, and accountability across Product, Sales, Marketing, Advertiser Success, Publisher Supply, Campaign Management, Strategy, Insights, Analytics, and Measurement
• Assess launch readiness and recommend whether, when, and how products should be introduced to the market
• Monitor launch performance and market response, identify barriers to adoption, and lead corrective actions when outcomes do not meet expectations
• Maintain structured feedback loops across customer conversations, sales activity, competitive developments, product performance, launch results, and internal stakeholders
• Synthesize fragmented market signals into clear implications for product strategy, roadmap prioritization, positioning, and commercialization
• Represent customer, market, and commercial considerations in product planning and strategic decision-making
• Challenge assumptions and surface risks when product capabilities, customer expectations, positioning, and commercial plans are not aligned
• Provide leadership with clear recommendations, tradeoffs, and points of view rather than simply summarizing stakeholder input

• Medical/Dental/Vision/FSA
• Wellness Programs & Social Events
• Life/Disability Insurance
• Matching 401k
• Employee Referral Bonus Program
• Discounted Gym Membership
• Tax-Free Commuter Benefits

The ideal candidate is a technical, strategic and commercially oriented product marketer who can simplify complex products, influence product and business decisions, and align senior stakeholders in a fast-evolving category3 to 5+ years of product marketing…