Head of North America ISV Marketing, North America Partner Marketing

Description

The Head of North America ISV Marketing at AWS leads the organization responsible for both direct and partner marketing strategy, planning and execution for independent software organisations (ISV) in US and Canada. This role develops and executes strategic, data‑driven marketing programs to, with and through partners to drive demand and revenue, managing partner coverage, joint marketing plans, MDF planning and approval processes.

The role is responsible for both partner‑led and AWS‑led demand generation programs via targeted motions, like ABM and scale mechanisms. The ideal candidate brings extensive experience building, leading and developing large, complex marketing teams that grow customer demand globally. The candidate will be able to demonstrate communication skills, analytical capabilities, deep understanding of the marketing mix, and proven ability to work cross‑functionally with multiple stakeholders.

• Develop, own and execute the North America ISV marketing plan including ABM (ISV as customer), integration into AWS‑led demand generation, MDF planning, and partner‑led demand generation.
• Develop, own and execute the ABM plans to support partner growth strategies with customers.
• Hire and develop a team of NAMER ISV partner marketing professionals and ABM specialists that plan and deliver partner demand generation programs including integrated campaigns, digital marketing and events.
• Partner closely with field and global marketing to ensure a unified marketing strategy across the Geo‑ specifically the development of account based marketing programs and scale strategies with partners.
• Work closely with the global partner and direct sales leaders to understand regional priorities and execute plans to drive opportunities and pipeline that can support them.
• Drive cross‑functional collaboration with extended marketing teams (Digital Marketing, events, Field teams) to execute partner‑led programs.
• Work with AWS Marketing teams to share best practices and ensure alignment across different marketing efforts.
• Set goals, measure and report outcomes to the internal business and external partner stakeholders.

Partner Marketing, is a highly motivated global team that sits at the heart of how AWS grows with and through its partner ecosystem. Its purpose is straight forward:
Partner Marketing expands AWS reach across customer segments by building joint marketing strategies and plans with priority partners. This role is within the NAMER Partner Marketing Team.

• 10+ years of professional non‑internship marketing experience
• Experience managing teams
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience driving direction and alignment with cross‑functional teams

• Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
• Experience leading across multiple locales

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants:
Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position.

These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest…