Associate, Investor Marketing

Location: New York

Position Information Hiring Manager:

Senior Director, Investor Marketing Department:

Marketing Department Overview The Marketing Department is responsible for planning and executing programs to grow revenue, increase market share and enhance the Firm’s brand. The department focuses on strategic marketing initiatives across key stakeholder groups and leverages a wide range of engagement tactics to build recognition of Golub Capital as the premier firm in its markets. Key stakeholder groups include private equity sponsors, investors, financing partners and employees.

Centralized departmental functions include marketing content and strategy, communications and PR, advertising, event management, digital marketing and creative services. The Marketing Department collaborates closely with Firm leadership, the Investor Partners Group, Human Resources and the Sponsor Finance Team to develop strategic marketing plans in line with business objectives.

Position Responsibilities The Associate will collaborate closely with their colleagues within Marketing, Investor Partners Group (“IPG”) and other departments across the Firm to develop and execute integrated marketing programs; ensuring programs are aligned to business objectives, enhance the Firm’s brand and are delivered in seamless manner. This individual will be responsible for developing a deep understanding of Golub Capital, our products and solutions and strategic priorities.

Investor Marketing campaign strategies include annual general meetings, conferences and sponsor ships, digital and multimedia campaigns, email marketing, in-person and virtual events, gifting programs, the creation and distribution of marketing collateral, speaking engagements, through leadership and educations campaigns, webcasts and quarterly calls.

Responsibilities include, but are not limited to:

Supporting large-scale channel marketing programs through partnership with IPG, Product Specialists, Events and Shared Services Teams. These events may include advertising, web, social media, industry conferences, thought leadership and major sales programs to build awareness

Supporting the development and execution of marketing plans and assisting in communication with internal stakeholders

Developing strong relationships to effectively collaborate with Marketing partners and across the business to achieve Gold Standard results

Partnering with the Digital Team to execute email campaigns for various audiences via Eloqua and effectively manage workflow for content creation, list generation and email distribution

Maintaining and updating channel-specific website content and providing proactive reviews and updates of collateral and webpages

Project managing and preparing content and marketing materials for conferences and events in partnership with various internal stakeholder groups

Supporting investor-facing virtual events including quarterly webcasts and webinars

Tracking, analyzing and reporting on effectiveness of marketing programs to help measure success and inform future campaigns

Organizing meetings, preparing agendas, communicating post-meeting action items and driving follow through on key action items to ensure successful project execution

Contributing to creating an environment where diversity of thought and experience is welcomed and encouraged

Supporting the Head of Marketing and the Investor Marketing Team on various marketing projects and functional team operations

Candidate Requirements Qualifications &

Experience:

Bachelor’s degree or equivalent education required3+ years of experience in a similar financial services marketing role Knowledge of alternative investment sales processes and products is preferred

Strong project management and organizational skills with ability to prioritize and be accountable for multiple projects and deadlines in a fast-paced environment

Experience with brand amplification and digital marketing platforms

Excellent written and verbal communication skills

Demonstrated ability to deliver traditional and digital marketing solutions working as part of a team in collaboration with multiple business stakeholders

Proficiency in MS Office (including Word, Excel and…