Director, Creative Strategy

SALARY: $140-160k

Placement within the range for this position is based on a number of factors, including but not limited to, years of experience, relevant qualifications, skills, local market and budgetary considerations.

LOCATION: New York (Hybrid)

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.

Founded in 2015 by You Tuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.

As an Official Global Marketing Partner of Tik Tok, You Tube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.

With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, Shark Ninja, Google, Nike, Disney, and Coca-Cola.

Director, Creative Strategy

This role reports to VP of Strategy, Media & Production

We are seeking a Director of Creative Strategy to help lead our Creative Strategy team. This role is responsible for delivering best-in-class creative work informed by deep category insight, consumer trends, and social-first storytelling. The ideal candidate has experience at Director level, ready to step into an agency leadership role and take ownership of the creative strategy practice. You thrive on building, creating, and evolving the ever-changing creator ecosystem - and continue to push Influencer as a leader in the space.

• Have a major stake in the growth of Influencer, both internally and externally
• Autonomy to partner directly with client teams, building trusted relationships that foster long-term impact
• Join and lead a team of best-in‑class strategists

• Developed a full understanding of Influencer's capabilities and offerings, and helped improve any gaps
• Built strong working relationships with both internal teams and client stakeholders, becoming a trusted extension of their marketing departments
• Managed internal resourcing and bandwidth across the team to temper expectations

• Lead the vision, standards, and growth of the Creative Strategy practice, ensuring best-in‑class thinking across all verticals and clients in partnership with senior leadership
• Partner with the VP, leadership, and client teams to set strategic direction, positioning Influencer as a category leader in creator marketing
• Build, mentor, and manage a high‑performing team of strategists, balancing resourcing and bandwidth while fostering career growth
• Establish and refine processes, tools, and frameworks that elevate creative strategy delivery across the agency
• Drive new business opportunities by shaping pitches, leading workshops, and presenting thought leadership to prospective clients
• Serve as a senior client partner, cultivating C‑suite and senior marketing relationships that extend beyond campaign delivery
• Oversee the integration of cultural insights, category intelligence, and consumer trends into agency outputs to future‑proof creative work
• Champion innovation in the creator economy, ensuring the agency stays ahead of platform shifts, social storytelling formats, and influencer trends
• Represent Influencer at industry events, conferences, and IAT meetings to raise visibility of our strategic expertise
• Collaborate cross‑functionally with sales, measurement, and creative leads to connect strategy…