Director, Product Marketing

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Carestream is a worldwide provider of medical imaging systems and solutions; x-ray imaging systems for non-destructive testing; manufacturing of film and precision contract coating services for a wide range of industrial, medical, electronic and other applications-all backed by a global service and support network. Carestream's diagnostic imaging technology systems are at work in 90 percent of hospitals worldwide.

At Carestream, we offer a global perspective and a world of opportunities for people who have the desire to make a positive impact. Join our global team!

Compensation: $150,000 - $170,000 per year

* This range reflects Carestream's good faith estimate to pay fairly as starting wage. Offers will be tailored within the range based on the selected candidate's experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process, as well as geographic market differentials for the position.

The Strategic Go-to-Market Product Marketing Director is responsible for translating product strategy, market insight, and commercial priorities into executable go-to-market plans that accelerate revenue growth, product adoption, customer engagement, and market share expansion. This role sits at the intersection of product management, product marketing, sales, commercial strategy, service, finance, and channel execution, ensuring that product value propositions are clearly defined, market-ready, competitively differentiated, and enabled across direct and partner sales channels.

The ideal candidate is a commercially minded product leader who can combine customer and market intelligence, competitive analysis, pricing and packaging insight, launch discipline, sales enablement, and performance analytics into a repeatable growth engine. This individual will help define where the organization should compete, how products should be positioned, what sales and channel teams need to win, and how success will be measured after launch.

• Lead the development and execution of go-to-market strategies for new product launches , major product enhancements, portfolio initiatives and market expansion opportunities
• Translate product roadmaps and commercial objectives into actionable launch plans with defined target segments, buyer personas, value propositions, channel motions, timelines, dependencies and success metrics
• Partner with sales leadership, product management, marketing, finance, service, and operations to align launch priorities with revenue, margin, adoption and customer retention goals
• Develop commercial business cases, market sizing assumptions, launch readiness plans, and post-launch performance reviews to support executive decision-making
• Direct supervision responsibilities for Product Marketing Managers
• Create clear, compelling product positioning and messaging that converts technical product capabilities into customer-facing business value
• Define differentiated value propositions by customer segment, buying committee, care setting, use case and competitive scenario
• Develop messaging frameworks, sales narratives, objection-handling guidance, competitive battle cards and executive-ready talking points
• Ensure consistency of product messaging across sales tools, marketing campaigns, partner enablement, customer presentations, digital content and launch communications
• Conduct ongoing market research to identify customer needs, unmet pain points, competitive threats, pricing trends, buying behaviors and market growth opportunities
• Gather input from customers, sales teams, channel partners, service teams, and industry sources to inform product strategy and commercial execution
• Translate insights into actionable recommendations for product prioritization, segmentation, pricing, positioning, launch strategy and sales enablement
• Maintain a disciplined view of competitive positioning, including win/loss insights, objection themes, competitor claims and field feedback
• Own launch planning discipline, including launch charters, milestones, risk registers, readiness checklists, stakeholder communications and post-launch retrospectives
• Coordinate cross-functional launch execution across product, marketing, sales, service, training, finance, operations, legal, regulatory and channel teams
• Establish clear roles, responsibilities, timelines, deliverables, and decision points to ensure product launches are commercially ready and operationally executable
• Identify and resolve execution barriers, escalation needs, resource gaps, and field-readiness risks before launch
• Develop field-ready enablement tools, including sales decks, customer presentations, FAQs, product comparison guides, competitive battle cards, discovery questions, demo guidance and training materials.
• Partner with direct sales, channel partners, service sales, and customer-facing teams to ensure consistent…