Vice President, Marketing & GTM (Insurance SaaS
Listed on 2026-08-04
-
Marketing / Advertising / PR
Marketing Management, Marketing Strategy, Product Marketing
Location: New York
For our client, we are seeking a Vice President Marketing & GTM (insurance Saas) to join the team of a leader in the Information Technology space. This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements.
The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment.
Location:
New York, NY - US based candidates only, no visa sponsorship available
Compensation: $260,000 – $275,000 annually
Responsibilities- Define the Go-To-Market (GTM) strategy for product lines over the next 18 months
- Lead product marketing efforts including positioning, narrative development, and competitive strategy
- Create scalable sales enablement systems to enhance seller effectiveness long-term
- Direct content strategy focusing on product narratives and leadership in the market
- Develop marketing plans for industry events to strengthen EIQ's presence and relationships
- Act as EIQ's interface for joint GTM initiatives with CCC marketing
- Oversee a senior team and actively recruit talent to strengthen the function
- 12+ years in enterprise B2B SaaS GTM and marketing leadership
- 3-5+ years at VP level or leading a marketing function
- Demonstrated success in scaling GTM motions in complex environments
- Experience in regulated SaaS sectors like insurance or healthcare technology preferred
- Proficient in managing diverse marketing teams across functions
- Strong instincts for product marketing and strategic positioning
- Background in public or PE-backed companies is advantageous
- Direct partnership with the Co-CEO and executive team
- Access to a category-defining moment in an AI-native vertical
- Collaboration with CCC for scale and market access
- Medical, dental, vision insurance, and 401k matching
- Generous paid parental leave and flexible scheduling
- $1,000 annual budget for professional development
Our client is an equal opportunity employer.
#J-18808-Ljbffr(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).