Vice President, Marketing & Digital Strategy

Location: Ridge

## Vice President, Marketing & Digital Strategy Apply locations:
US - Chestnut Ridge, NYtime type:
Full time posted on:
Posted Todayjob requisition :
REQ
35982
** Be visionary
** Teledyne Technologies Incorporated provides enabling technologies for industrial growth markets that require advanced technology and high reliability. These markets include aerospace and defense, factory automation, air and water quality environmental monitoring, electronics design and development, oceanographic research, deepwater oil and gas exploration and production, medical imaging and pharmaceutical research.

We are looking for individuals who thrive on making an impact and want the excitement of being on a team that wins.
** Job Description
**** Position Summary
** Teledyne LeCroy is seeking an experienced and strategic marketing leader to define, align, and accelerate the company's global marketing and digital strategy across its diverse portfolio of businesses, including oscilloscopes, protocol analysis, communications test solutions, and specialized instrumentation markets.

Reporting directly to the President, the Vice President of Global Marketing & Digital Strategy will be responsible for establishing marketing vision, digital strategy, communications governance, and customer engagement initiatives across all divisions and regions. The role serves as the enterprise leader for Teledyne LeCroy's global web presence, brand stewardship, marketing effectiveness, and marketing technology initiatives.

This position combines strategic leadership with hands-on organizational transformation. Initially, a significant focus will be placed on evaluating and modernizing the company's global digital presence, website governance, content strategy, customer experience, SEO performance, analytics capabilities, and marketing workflows. Over time, the role will expand to drive broader marketing alignment, market visibility, and business growth across the enterprise.

The successful candidate will lead through a combination of direct management, cross-functional collaboration, and matrixed influence, partnering closely with divisional leadership, product management, sales, engineering, regional marketing teams, and corporate stakeholders worldwide.
** Key Responsibilities
**** Global Marketing Strategy
*** Develop and execute a global marketing strategy aligned with corporate growth objectives and business priorities.
* Establish company-wide marketing goals, priorities, and performance metrics.
* Strengthen Teledyne LeCroy's market position and visibility across targeted technical and industrial markets.
* Partner with divisional leaders to align marketing activities with product strategies, customer needs, and growth opportunities.
* Ensure marketing investments and initiatives support measurable business outcomes.
** Digital Strategy & Web Governance
*** Own the strategic direction of Teledyne LeCroy's global digital presence and customer-facing web ecosystem.
* Define and maintain global standards for website architecture, user experience, content governance, branding, and digital engagement.
* Lead website modernization initiatives, platform improvements, search optimization programs, and digital customer experience enhancements.
* Establish a scalable operating model for website management and digital operations across global business units.
* Ensure digital platforms effectively support lead generation, product launches, customer education, recruiting initiatives, and brand visibility.
** Marketing Communications Leadership
*** Provide strategic leadership and coordination for marketing communications activities across all divisions and regions.
* Establish best practices for messaging, content development, campaign execution, and marketing effectiveness.
* Promote consistency while enabling individual business units to address the unique needs of their markets and customers.
* Collaborate with divisional marketing communications managers to align priorities, share resources, and improve execution.
* Develop frameworks that strengthen communication across product lines while maintaining technical accuracy and market relevance.
** Customer Engagement, CRM & Marketing Technology
*** Own the company's marketing technology strategy, including CRM platforms, marketing automation systems, customer segmentation, lead management processes, and customer engagement tools.
* Partner with Sales leadership to strengthen alignment between marketing activities, customer engagement, opportunity development, and revenue growth objectives.
* Establish enterprise-wide processes and metrics that improve visibility into customer acquisition, engagement, conversion, retention, and lifecycle performance.
* Define CRM governance, data quality standards, reporting frameworks, and customer insight capabilities across the organization.
* Ensure CRM and marketing automation platforms effectively support global campaigns, product launches, customer communications, lead nurturing, and business…