Demand Generation Manager - VC Backed Startups

Location: New York

Join Signal Fire’s Talent Network for Demand Generation Experts at VC-Backed Startups
  This is not an application for a specific job. Instead, this is a way to get on the radar of VC-backed startups that are actively hiring Demand Gen / Growth Marketing talent.
 At Signal Fire, we partner with top early-stage startups that are shaping the future of technology. Our portfolio spans 200+ innovative companies across AI, cybersecurity, healthtech, fintech, developer tools, and enterprise SaaS.
 We’re looking to connect with exceptional Demand Generation Managers and Growth Marketing Leaders who are passionate about building and scaling revenue-driving programs from the ground up. By joining Signal Fire’s Talent Network, your profile will be shared with our portfolio companies, giving you visibility into exclusive early-stage opportunities that may not be publicly listed.
 Who Should Join?
 We’re looking for growth-focused marketers who are:
 ✔ Experts at building multi-channel campaigns that generate pipeline and revenue
 ✔ Analytical and results-driven, with a passion for testing and iterating
 ✔ Comfortable owning strategy and execution at fast-paced startups
 Typical

Roles & Responsibilities
 Develop and execute demand generation strategies across paid, owned, and earned channels
 Build multi-touch campaigns that drive top-of-funnel awareness and qualified pipeline
 Own and optimize performance marketing, ABM, email nurture, and content syndication programs
 Partner with sales and product marketing to align campaign strategies with GTM priorities
 Manage marketing automation and lead scoring systems
 Track and report on campaign performance, pipeline contribution, and ROI
 Conduct A/B testing and conversion rate optimization across landing pages and campaign assets
 Scale inbound and outbound efforts to drive customer acquisition
 Common Qualifications
 While each startup has its own hiring criteria, many demand generation roles in our network look for:
 3+ years of experience in demand generation or growth marketing at a B2B SaaS company
 Proven track record of driving pipeline and revenue through digital campaigns
 Deep familiarity with performance marketing, SEO/SEM, paid social, and email marketing

Experience with marketing automation platforms (e.g., Hub Spot, Marketo, Pardot)
 Strong analytical mindset and experience using tools like Google Analytics, Looker, or Tableau
 Collaborative, self-starter mindset with experience working cross-functionally with sales, product, and design
 Bonus:

Experience with ABM, intent data, or PLG-style funnels
  Tools & Technologies You Might Work With:
 Marketing Automation & CRM:
Hub Spot, Marketo, Salesforce, Pardot
 Campaign & Analytics Tools:
Google Analytics, Looker, 6sense, Demandbase, Segment
 Paid & Organic Channels:
Google Ads, Linked In Ads, Meta Ads, SEO tools (Ahrefs, SEMrush)
 Web & CRO Tools:
Webflow, Unbounce, Hotjar, Optimizely
 Project &

Collaboration:

Asana, Notion, Slack, Figma
 ⏭️ What Happens Next?
 Submit your application to join Signal Fire’s Talent Ecosystem.
 We review applications on an ongoing basis to identify strong candidates.
 If there’s a match, a Signal Fire talent partner or a leader from one of our startups may reach out directly.
 No match yet? We’ll keep your profile on file for future marketing roles in our portfolio.
  Ready to accelerate your career in demand gen? Join our Talent Network today!