Director, Account Planning

Company description

Digitas Health is the modern creative agency that takes on the biggest moments in healthcare
, raises the standard of creative, and connects people, partners, and ideas to create work that earns its place in culture. Purpose-built for today’s complex and evolving landscape, we partner with some of the world’s largest healthcare brands to do big things by moving faster, connecting deeper, and unlocking new possibilities at the intersection of creativity, data, technology, and empathy. Guided by our purpose,
Connected for Good, and fueled by a vibrant, magnetic culture
—we deliver meaningful work that drives relevance, changes behavior, and creates lasting impact, always grounded in humanity, not just technology. As part of Publicis Health and Publicis Groupe
, we bring together entrepreneurial energy with the scale, stability, and depth of one of the world’s leading communications networks.

At Digitas Health, what sets us apart isn’t just who we work with, it’s how we work and how it feels to be here. Our culture attracts curious,
driven people who want to make a difference and be part of something bigger. Our teams are intentionally crafted across disciplines, perspectives, and experience levels, bringing strategy, creativity, data, and technology together from the start. We believe the best ideas come from curiosity, collaboration, and healthy debate and we expect people here to be thoughtful, engaged, and eager to shape what’s next.

If you’re energized by complexity, motivated by impact, and excited to help redefine how healthcare connects with people,
we’d love to meet you!

Account Planning (aka, Brand Planning) at Digitas Health is focused on uncovering insights that build brand strategy and inspire creativity. As integral partners on multi-functional teams, Planners collaborate with creative and engagement strategy partners to shape the brand vision and experience. Account Planning is a proud part of the DH Creative organization.

The ideal Director candidate has at least 8 years experience as a brand planner or strategist in a creative agency or marketing consultancy. An ability to do exceptional thinking in brand strategy (e.g., positioning, analysis, insights) and, the briefing skills to effectively write and manage the briefing to clients and creative teams alike.

We seek planners who are curious, collaborative and tenacious in their pursuit of insight.

The Director, Account Planning has 4 primary responsibilities:

• Developing insights to unlock brand opportunities through research, analysis and strategic thinking
• Creating briefs and delivering briefings that inform and inspire creativity
• Collaborating with clients and partners to identify brand growth opportunities and solve consumer/customer challenges
• Assessing brand and creative performance through primary and secondary research along with data analytics

Additional responsibilities for this position include:

• Develop and lead creative and strategic workshops and brainstorming sessions
• Design and execution of qualitative and quantitative market research
• Relevant trend tracking and creation of agency point-of-view
• Support business development/account growth strategies
• Manage direct report and support cross-strategy partners
• Apply and optimize agency strategy tools and frameworks
• Build productive collaboration that enables successful teamwork

• At least 8 years’ experience working in marketing and/or strategic services organizations – e.g., general advertising agency account planning group; marketing consultancy, management consulting firm; brand strategy firm
• Brand strategy experience on large, complex franchise brands or brand portfolios
• Qualitative and quantitative research experience and expertise
• Proven skills in uncovering and implementing consumer/customer insights
• Exceptional writing, communication and influence skills
• Ability to work independently and collaboratively across large, multi-functional teams

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all…