Vice President, Brand Marketing

Who we are:

Ellis Brooklyn is an award-winning, sustainable fragrance brand. Since 2015, we've been creating fine fragrances from a different perspective, focusing on quality ingredients and a modern approach to our everyday fragrances.

Position Summary

We are seeking a visionary and commercially minded Vice President, Global Brand Marketing to lead the strategic evolution for Ellis Brooklyn. This role will be responsible for defining how our brand comes to life across every consumer touchpoint—from long‑term brand building and product positioning to launch strategy, integrated campaigns, retail storytelling, and consumer engagement.

Reporting to the CEO‑Founder, the Vice President will serve as the steward of our brand narrative while partnering cross‑functionally with Product Development, Creative, Digital, Sales, Education, PR/Influencer, and Operations to ensure every product launch and campaign reflects our brand standards and drives measurable business growth.

• Define and evolve the global brand positioning, messaging architecture, and long‑term marketing strategy.
• Ensure consistency of the brand across all consumer‑facing channels, including digital, retail, social, education, experiential, and partnerships.
• Champion a luxury brand experience while maintaining relevance within contemporary beauty culture.
• Partner closely with the Creative team to ensure all campaigns and storytelling reinforce the brand's visual and verbal identity.

• With the CEO‑Founder, lead the strategic development and commercialization of all product launches from concept through market introduction.
• Innovate and concept new ways to story‑tell fragrance.
• With the CEO‑Founder, lead product positioning, naming, claims strategy, messaging hierarchy, launch toolkits, and go‑to‑market plans.
• Partner with Product Development and CEO to identify whitespace opportunities and future innovation pipelines.
• Lead pricing, competitive analysis, and market positioning recommendations.

• Develop integrated 360° marketing strategies spanning earned, owned, paid, retail, influencer, experiential, and e‑commerce channels.
• Lead launch planning calendars and ensure cross‑functional alignment across all departments.
• Lead the influencer, influencer activations, events, creative and social media divisions of the company.
• Build scalable marketing frameworks that connect brand storytelling with commercial performance.
• Identify new opportunities for cultural relevance, partnerships, collaborations, and consumer engagement.

• Build a deep understanding of the luxury beauty consumer through qualitative and quantitative research.
• Monitor market trends, competitive activity, and emerging consumer behaviors.
• Translate consumer insights into actionable brand and product strategies.
• Develop KPIs and reporting frameworks to measure brand health, campaign effectiveness, and launch performance.

• Build, mentor, and inspire a high‑performing marketing organization.
• Develop and manage a team of marketing professionals, fostering accountability, growth, and high performance.
• Foster collaboration across Creative, Product Development, Sales, Digital, PR/Influencer, and Executive Leadership.
• Establish clear processes for launch planning, integrated marketing execution, and cross‑functional decision‑making.
• Manage external agencies, strategic partners, and marketing budgets.
• Present in company's quarterly board meetings to the board.
• Perform other duties as assigned.

• 10+ years of progressive experience in brand marketing and product marketing within prestige or luxury beauty, skincare, wellness, or consumer lifestyle brands.
• Proven experience leading integrated marketing strategy and product commercialization for premium consumer brands.
• Deep understanding of prestige beauty consumer behavior and the evolving beauty landscape.
• Demonstrated success launching category‑defining products and building enduring brand equity.
• Strong strategic thinker with exceptional storytelling and communication skills.
• Experience managing and developing…