Vice President, Commerce

Company description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.

Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future‑proofed data capabilities.

Exciting opportunity to join one of the best Power of One models at Publicis spearheading end‑to‑end commerce strategy for iconic CPG brands. This is a unique opportunity to be a part of and support a full funnel Power of One team, and at the same time offer broader support to the larger Zenith Commerce Practice.

As the Vice President, Commerce you will lead the development of commerce strategies that drive revenue growth, increase product conversion, and enhance customer engagement. This role requires a leader with a strong strategic vision, deep retail commerce expertise, and a passion for turning data‑driven insights into compelling narratives.

This individual will own the development of retail strategy for the key brands within the client’s portfolio and collaborate across teams to deliver end‑to‑end commerce solutions that drive business impact. The ideal candidate thrives in a fast‑paced environment, leads with confidence, and is known for transforming insights into action.

You will provide consistently superior commerce media strategies, ideas and marketplace solutions. You will be responsible for advancing the client’s unique position within their key retail customers, as well as defining standards and best practices to deliver innovative and flawless campaigns.

Day to Day Role Overview:

• Key lead for client conversations related to retail media, acts as strategic bridge between media and shopper team for streamlining omni‑channel strategies with key retail partners
• Interpret client needs, and develop strategic solutions that address the needs and goals for their business
• Partner with Power of One team to deliver connected commerce plans to the client
• Direct the development, presentation, and maintenance of commerce strategy plans including objectives, strategic initiatives, updates, and point‑of‑views (POVs) on proposals
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
• Plan and develop cutting‑edge commerce strategies from brief development to RFP management with retail media networks and offsite partners that drive revenue growth, optimize conversions, and enhance customer engagement
• Provide strategic leadership and guidance, ensuring alignment with business objectives while offering feedback to improve client outcomes
• Manage and nurture partnerships with retail media networks and 3rd party vendors to maximize ROI and efficiency
• Stay ahead of industry trends, identifying growth opportunities, and implementing best practices
• Supervise, mentor, and develop retail media strategists, fostering career growth and skill development within the team
• Represent the team as a key member of the commerce team, influencing decision‑making and shaping media strategy direction
• Manage commerce team resources, providing coaching, performance feedback, and professional development opportunities

• Media Planning & Execution – Lead paid search, display, and retail media strategy development.
• Thought Leadership & Client Strategy – Serve as a strategic resource for both internal teams and clients
• Commerce Strategy – Drive innovation in display, social, influencer, and onsite activations within RMNs and 3rd party vendors
• Process Management & Optimization – Identify inefficiencies and implement process improvements
• Communication & Relationship Building – Establish and maintain strong client relationships through clear and…