Marketing Manager, Children's & Young Adult

Company Description

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.

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Penguin Young Readers is seeking a Manager to join the Marketing team. Reporting to the Dir, Marketing & Analysis, the Marketing Manager is responsible for developing and executing innovative, data-driven marketing campaigns that maximize the sales potential of high performing backlist titles, ranging from board books to young adult. This role focuses on extending the lifecycle of books already succeeding in the marketplace, identifying opportunities to sustain and accelerate momentum, and driving discoverability across key consumer, retail, library, school, and digital channels.

Working closely with Editorial, Sales, Publicity, and Consumer Insights, the Marketing Manager will create strategic plans that capitalize on market trends, reader engagement, seasonal/cultural moments, and emerging platforms to maximize opportunities and increase revenue across Children's and YA categories.

• Develop and execute comprehensive marketing plans for priority backlist and strong-selling titles that sustain and build on sales momentum.
• Identify opportunities to extend the commercial life of books through advertising campaigns, seasonal promotions, retailer programs, creative partnerships, and trend driven activations.
• Analyze marketplace trends, consumer behavior, competitive activity, and sales data to inform campaign decisions.
• Partner with Sales teams to support retailer initiatives, promotional opportunities, merchandising programs, and account-specific marketing efforts.
• Partner with Publicity to amplify media, author, and event opportunities that can drive sustained sales.
• Monitor title performance and proactively recommend tactics to drive continued growth.
• Leverage social media, influencer partnerships, content marketing, email marketing, and community engagement initiatives to expand audience reach.
• Coordinate with brand, education, and library teams when applicable to support broader market opportunities.
• Track and analyze campaign performance, sales trends, and key marketing metrics.

• 4+ years of marketing experience, preferably within book publishing, media, entertainment, or consumer brands.
• Demonstrated success developing and executing integrated marketing campaigns that drive sales growth.
• Strong analytical skills with experience interpreting sales and consumer data.
• A genuine interest in children's and young adult books, authors, readers, and marketplace trends.
• Excellent project management and cross-functional collaboration skills.
• Strong written, verbal, and presentation communication abilities.
• Experience managing budgets and prioritizing spend based on business impact.
• Proven ability to work both independently and collaboratively within a team.
• Proficiency with Microsoft Office Suite and the ability to learn new applications and systems.

Penguin Random House’s national headquarters is located in New York City. Candidates must reside within the New York City tri-state area and be available to work from our office at 1745 Broadway on an occasional, as-needed basis.

The salary for this position is $77,500. All positions are currently eligible for annual profit award or bonus, subject to Company results.

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