Industry GTM Marketing Lead — Healthcare & Automotive
Job in
New York, New York County, New York, 10261, USA
Listed on 2026-08-06
Listing for:
Socotra, Inc.
Full Time
position Listed on 2026-08-06
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Product Marketing, Digital Marketing, Sales & Marketing
Job Description & How to Apply Below
Lyft in New York is seeking an Industry Marketing Manager to build an audience-first vertical GTM for Healthcare and Automotive across mid-market and enterprise segments. You will own the vertical narrative, content, demand generation strategy, and enablement to drive marketing-led revenue with cross-functional partnerships across Sales and Product.
You will design and execute large multichannel programs, scale the Healthcare initiative, and codify the playbook for other verticals while aligning
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