Marketing Analytics & Campaign Specialist

Marketing Analytics & Campaign Specialist About the ANA

The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors.

We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.

New York City (4 days in-office, Fridays remote)

The ANA is expanding its marketing team and currently hiring across a number of roles focused on marketing and campaign strategy, development and execution. The Marketing Analytics & Campaign Specialist reports to the Senior Director, Campaign Development and serves as the operational backbone of the team, supporting campaign execution, marketing technology, and performance analytics. This role is ideal for someone who has strong foundational experience in campaign execution and analytics and is looking to deepen their skills in measurement, dashboards, and marketing operations.

This is a detail-oriented, tech-savvy role for someone who thrives on organization, data, and making complex campaigns run smoothly.

Marketing Platform Management (40%)

• Day-to-day management of marketing tech stack (CRM, ad platforms, analytics tools)
• Ensure data quality and integration across platforms
• Pull and synthesize data from Google Analytics, paid media platforms, and CRM systems to report on campaign performance tied to lead generation, membership growth and sponsorship.
• Build and launch campaigns across paid search, paid social, programmatic and CRM platforms, ensuring tracking, targeting, and naming conventions are implemented correctly.
• Manage audience segmentation and campaign targeting
• Collaborate with website team and IT on platform optimization and troubleshooting
• Stay current on platform updates, new features and technology

Performance Tracking & Reporting (30%)

• Build dashboards and reports tracking campaign KPIs and marketing metrics
• Analyze campaign performance and provide actionable insights to drive business outcomes
• Track performance against key goals like traffic, engagement, and lead generation
• Conduct post-campaign analysis and document insights
• Help define and standardize KPI frameworks across campaigns, including business vs media metrics and performance benchmarks.
• Develop performance reports to deliver on company growth goals

Process Optimization (20%)

• Develop and document campaign workflows and standard operating procedures
• Create templates and toolkits for repeatable campaign executions
• Identify opportunities to improve efficiency through automation and AI tools
• Maintain campaign asset library and file organization systems
• Support team adoption of new tools and processes

Campaign Project Management (10%)

• Coordinate campaign activities across paid, owned, and earned channels
• Manage campaign calendars, timelines, and deliverable tracking
• Ensure seamless coordination between creative, stakeholders, and external partners
• Lead campaign status meetings and maintain project documentation
• Identify and resolve bottlenecks in campaign delivery
• Manage campaign workflows from brief through execution and reporting

Experience

• Bachelor’s degree and 3-5 years in marketing operations, campaign coordination, or similar role
• Hands-on experience with marketing automation platforms (Feathr, Hub Spot, Marketo, Pardot, or similar)
• Experience with digital advertising setup and implementation
• Hands on experience with…