ABM Marketing Manager North America

Make Your Mark:
We are seeking a results-oriented ABM Manager to own the strategy and execution of Account-Based Marketing (ABM) programs for our North American market. This role is critical in driving pipeline with our most strategic target accounts, accelerating deal velocity, and delivering highly personalized buyer experiences. The ideal candidate is a strategic thinker with a deep understanding of B2B marketing, a passion for data-driven campaign optimization, and a proven track record of collaborating closely with sales teams to achieve revenue goals.

Develop and execute a comprehensive ABM strategy for North America, encompassing 1:1, 1:few, and 1:many campaign models. Plan, build, and optimize multi-channel campaigns using tactics such as personalized email, targeted digital advertising, direct mail, webinars, and executive events. Partner with Sales leadership to define and tier target account lists based on our Ideal Customer Profile (ICP) and strategic priorities for the region.

Act as the primary marketing contact for the North American sales team, fostering strong alignment on ABM goals, execution, and follow-up. Co-develop account and contact engagement plans with individual sales representatives and Business Development Representatives (BDRs). Equip the sales team with ABM campaign insights, messaging guides, and tools to ensure effective and timely outreach.

Establish key performance indicators (KPIs) and reporting dashboards to measure ABM program effectiveness. Monitor and analyze campaign performance, focusing on account engagement, pipeline influence, deal acceleration, and return on investment (ROI). Provide regular performance updates to marketing and sales leadership, offering insights and recommendations for continuous improvement.

Collaborate with Content and Product Marketing teams to adapt messaging and create targeted content assets that resonate with specific accounts and industries. Leverage account insights to personalize campaign messaging, creative, and calls-to-action to enhance relevance and drive engagement.

• 5+ years of experience in B2B marketing, with a significant focus on account-based marketing or enterprise demand generation.
• Proven experience planning and executing integrated ABM campaigns.
• Deep understanding of the B2B sales cycle and how to align marketing efforts with sales objectives.
• Proficiency with CRM (e.g., Salesforce), marketing automation (e.g., Marketo, Hub Spot), and ABM platforms (e.g., 6sense, Demandbase, Terminus).
• Strong project management skills and the ability to manage multiple initiatives simultaneously.
• Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
• Exceptional written and verbal communication skills.
• A high degree of initiative, professionalism, and a results-driven mindset.
• Strategic ability to connect ABM programs to broader business objectives and revenue goals.
• Strong commercial acumen and customer-centric approach.

• Bachelor’s degree in Marketing, Business, or a related field.
• Experience marketing to enterprise-level accounts in North America.

Salary Range: $-$

Black Line is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, ethnicity, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws.