Associate Brand Manager

Bel is part of a mission-driven, family-owned company with 160 years of innovation and social purpose, a presence in 120 countries, and a commitment to repositioning the role of snacking to help support a balanced diet.

With beloved brands like Babybel®, GoGo squeeZ®, The Laughing Cow®, and Boursin®, Bel U.S. creates delicious fruit, veggie, and dairy portion-sized snacks that bring nourishment, joy, and convenience to everyday life.

Guided by the values of care, dare, and commit, Bel is committed to the Fight for Better Snacking—delivering accessible, portion-sized options while advancing sustainable innovation, healthier snacking, regenerative agriculture, circular economy, and community support. Bel’s mission gives the company a powerful platform to show up credibly at industry moments that shape conversations, partnerships, and the future of food.

The company has headquarters in Chicago and New York City and operates 4 manufacturing plants in Little Chute, WI;
Brookings, SD;
Traverse City, MI; and Nampa, .

#IWork For All For Good

The Associate Brand Manager will support Bel’s Fruit Business by contributing to the development and execution of brand strategies, innovation plans, and go-to-market initiatives that drive business growth. Reporting to the Sr. Brand Manager, this role partners closely with Innovation, Sales, R&D, Packaging, Supply Chain, Finance, Design, Regulatory, agency partners, and external vendors to help advance commercialization projects from concept through launch while ensuring alignment with brand objectives, consumer needs, customer requirements, and market opportunities.

This position requires a highly organized, analytical, and proactive marketer who can evaluate brand performance, synthesize consumer and market insights, develop actionable recommendations, and support customer-facing launch materials. The ideal candidate will bring strong strategic thinking, project management, communication, and collaboration skills, with the ability to manage multiple priorities, influence cross-functional partners, and execute with excellence in a fast-paced CPG environment.

• Brand Strategy & Management
• Analyze brand performance, syndicated data, consumer insights, and competitive trends to identify opportunities and develop actionable recommendations.
• Support the development of annual marketing plans, innovation pipelines, and business cases by applying core marketing principles, including positioning, consumer segmentation, and competitive assessment.
• Evaluate creative concepts and marketing materials to ensure strategic alignment, brand consistency, and consumer relevance.
• Partner with Sales to develop customer-facing selling stories, merchandising tools, and launch materials that support commercial execution.
• Monitor key business and marketing performance metrics, identify learnings, and recommend actions to improve business performance.
• Commercialization & Project Execution
• Manage the day-to‑time execution of innovation and commercialization projects from concept through launch, ensuring projects are delivered on time, within scope, and aligned with business objectives.
• Partner with cross‑functional teams, including R&D, Packaging, Supply Chain, Sales, Finance, Design, and Regulatory, to manage timelines, resolve issues, and drive project milestones.
• Develop commercialization materials such as project briefs, launch plans, artwork approvals, packaging updates, and go‑to‑market deliverables.
• Coordinate with agency and vendor partners throughout the development process while ensuring high‑quality execution and adherence to brand standards.
• Coordinate customer‑specific commercialization initiatives and support the successful execution of key retailer programs.

• Education:
  
  Bachelor’s degree in Marketing, Business, or a related field required; MBA a plus.
• Background: 2+ years of prior experience in brand management, marketing, innovation, or related CPG roles preferred.
• Business & Marketing Acumen:
  Understanding of brand management principles, consumer marketing, innovation processes, and commercialization within…