Marketing ​/ Advertising ​/ PR Associate, Market Research

Location: New York

## Associate Apply locations:
New York, World Trade Center time type:
Full time posted on:
Posted Todaytime left to apply:
End Date:
September 21, 2026 (30+ days left to apply) job requisition :
R102107##
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** Job Details
** Job Description
** Associate, Consulting Team*
* *
* Job Location:

(Hybrid)
** New York City, Boston, or Chicago  
** Primary Objective*
* * Delivery of high-quality/high-impact foresight, innovation, brand strategy and consulting solutions, while actively building client relationships with the world’s most valuable brands and developing consulting skills in a dynamic, vibrant, collaborative and fun environment
* Multi-talented, multi-taskers who bring energy, expertise, momentum, and discipline to our projects
** Scope of Role**
* ** Deliver a range of consulting engagements
** including trends and strategic foresight, cultural insight and applied semiotics, front-end innovation, commerce and brand strategy, market structures, consumer and demand segmentation, brand valuation, portfolio and architecture strategy, and brand purpose.
* ** Understand and frame client challenges
** across marketing, foresight, commerce, and innovation; support solution design with manager guidance to ensure outputs are meaningful, accurate, and actionable.
* ** Contribute to project and client discussions**, collaborating proactively with team members to achieve project objectives.
* ** Support end-to-end project delivery**, including questionnaire and sample design, analytic planning, trend scouting, and cultural mining.
* ** Analyze and synthesize qualitative and quantitative data
** from primary research and secondary sources into clear, compelling narratives; demonstrate strong written, verbal, and visual storytelling skills.
* ** Effectively use AI tools
** to support analysis, efficiency, and delivery.
* ** Manage timelines, quality, and execution**, coordinating with internal teams and clients and identifying and resolving issues as they arise.
* ** Ensure rigorous quality control
** through in-depth checks at key stages of the project lifecycle.
* ** Support team capability building**, acting as a resource for new team members and sharing guidance on tools, tasks, and best practices.
* ** Demonstrate critical thinking and ownership**, following research and project plans, contributing ideas, and constructively challenging perspectives.
* ** Develop clear, impactful client deliverables**, including presentations and supporting materials.
* ** Continuously improve ways of working**, identifying opportunities to streamline, automate, and enhance processes, including through AI-enabled approaches—without compromising quality.
* ** Build personal and team capability**, taking ownership of skill development and supporting others through collaboration and knowledge sharing.
* ** Maintain curiosity and functional expertise**, developing a strong understanding of Kantar capabilities, data sources, tools, practice areas, and industry developments.
* ** Build strong internal relationships**, proactively seeking feedback and collaboration across consulting teams.
* ** Support growth activities**, including proposal development and broader business initiatives.
* ** Actively contribute to culture and community**, participating in team, ERG, and social/community activities.
** Essential Knowledge & Experience*
* * 1-2 years of professional experience or strong internships / MMR programs; market research or consulting experience preferred with exposure to foresight, brand strategy, innovation engagements supported by qualitative and quantitative methodologies
* Bachelor’s degree; preferred major or concentration in marketing / market research, social science, or other analytic fields
* An insatiable curiosity, open-minded and willingness to learn – always on the lookout for innovative ideas and inspiration, new ways of working, frameworks and thinking that can inspire our team
* Strong process and time management skills; capable of…