Sr Marketing Specialist ABX Armis

Responsibilities

• Strategy & Framework Development
• Own the ABX blueprint:
  Develop, refine, and execute a targeted ABX go-to-market (GTM) strategy focused on driving engagement, pipeline, and revenue within key strategic accounts globally.
• Build scalable playbooks:
  Establish and document repeatable ABX frameworks (e.g., Tier 1 1:1, Tier 2 1:few, and Tier 3 1:many) to allow the program to scale efficiently alongside company growth.
• Sales & Field Marketing Alignment
• Drive cross-functional alignment:
  Partner closely with Sales, Customer Success, and Account Management to create in-depth account profiles, unify revenue objectives, and ensure seamless orchestration.
• Map complex buying committees:
  Penetrate enterprise buying committees within target accounts, ensuring multi-threaded engagement across IT, security, compliance, and C-level stakeholders (e.g., CISOs, CIOs).
• Localize regional ABX programs:
  Collaborate with regional Field Marketing teams to scale global ABX frameworks into local markets, adapting campaigns to specific regional dynamics, compliance mandates, and buyer nuances.
• Execute vertical-focused motions:
  Partner with Field Marketing to develop and deploy industry-specific ABX initiatives (e.g., Financial Services, Healthcare, Critical Infrastructure), tailoring cybersecurity messaging to vertical-specific threat landscapes.
• Coordinate high-touch field activations:
  Co-create hyper-targeted regional field events, executive round tables, and custom account experiences designed to break into net-new accounts and accelerate late-stage pipeline.
• Campaign Build/Execution & Content Creation

• 5+ years of progressive experience in Account-Based Marketing (ABM/ABX) or high-growth B2B demand generation, preferably in the SaaS or Cybersecurity sector.
• Proven success in driving measurable business outcomes (pipeline, conversion rates) through strategic ABX initiatives.
• Expert proficiency in managing and optimizing an ABX technology stack (e.g., 6sense/Demand Base) and integrated CRM (e.g., Salesforce, Marketo).
• Exceptional analytical mindset with the ability to interpret intent data, engagement metrics, and translate findings into actionable, revenue-driving strategies.
• Bachelor’s degree in Marketing, Business, or a related field.

• Experience marketing to complex, regulated verticals such as Critical Infrastructure, Financial Services, or Healthcare.
• Demonstrated Executive Presence and strong ability to collaborate effectively with C-level stakeholders (internal and external) across Sales and Account Management.
• Experience managing or working closely with external creative agencies and media partners.

• health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.