Creative Director, Global Brand, Content & Campaigns

About Global Citizen

Global Citizen is a movement of engaged citizens who are using their collective voice to end extreme poverty. On our platform, Global Citizens learn about the systemic causes of extreme poverty, take action on these issues, and earn rewards for their actions as part of a global community committed to lasting change. Global Citizens have taken over 42.9 million actions since 2009.

Today, these actions, in combination with high-level advocacy work, have led to over $49 billion being distributed to our partners around the world, impacting 1.3 billion lives in the fight to end extreme poverty.

Role Overview

The Creative Director, Global Brand, Content & Campaigns will define and drive the creative vision for Global Citizen across its most important campaigns, content, and global moments, translating ambition into work that is culturally relevant, emotionally compelling, and built to drive action.

This is a hands-on creative leadership role. We are looking for someone who can move seamlessly between vision and execution, developing strong ideas, guiding multidisciplinary teams, and ensuring those ideas are brought to life at the highest level across digital, video, social, editorial, and live environments.

This role oversees a cross-functional creative team spanning design, video, and editorial, and creative operations to build the content required to scale creative output globally. From campaign development to tentpole events, this person will shape how Global Citizen shows up in the world, ensuring every output is distinctive, high-quality, and aligned to our mission.

The ideal candidate brings a rare combination of creative instinct, operational rigor, and experience in creative production, someone who understands both how to make great work and how to deliver it consistently across complex, fast-moving, global initiatives.

Key Responsibilities

Creative Direction and Brand-Building (25%)

• Define and drive the creative vision across Global Citizen’s campaigns, content, and tentpole moments
• Translate strategic priorities into bold, insight-driven creative concepts
• Present creative concepts and direction to senior leadership, clearly articulating vision, rationale, and impact
• Partner with the head of brand to elevate the brand’s creative output to be culturally relevant, distinctive, and globally resonant
• Ensure consistency and excellence across all touchpoints, digital, social, editorial, and live
• Push the organization beyond expected creative into work that captures attention and drives action
• Oversee creative feedback and quality across all project stages; provide clear, timely decisions that keep momentum without sacrificing excellence
• Inspire the organization with industry trends, creative references, and new platforms; codify what’s “on‑brand” and how we measure brand success

Studio Leadership & Production Oversight (25%)

• Lead and manage a multidisciplinary team across design, video, editorial/content, and creative operations
• Provide clear direction and actionable feedback that elevates the quality of work across all disciplines
• Foster a culture of creativity, collaboration, accountability, and high performance
• Set priorities and ensure the team is effectively resourced across multiple campaigns and projects
• Mentor and develop team members, strengthening both craft and creative thinking
• Review and approve all day-to-day assets and merchandise samples

Campaign & Content Development (20%)

• Lead end-to-end creative development for global campaigns, from ideation through execution and launch
• Partner closely with Sr. Director of Global Marketing, Partnerships, Comms, Production, and Office of the CEO to align on strategy, messaging, and delivery
• Build creative systems for social-first and vertical-first storytelling, including rapid-turn content, creator/talent-led assets, and platform-native adaptations.
• Oversee the creation of assets across formats, including digital, social, video, and editorial
• Ensure all work is delivered on brief, on time, and at a high level of creative excellence

Creative Operations, Trafficking, and Asset Systems (20%)

• Establish and optimize workflows for creative development,…