ASO Marketing Coordinator

THE POSITION

Fan Duel is looking for an ASO Coordinator to support mobile marketing operations through meticulous organization, cross-functional coordination, and performance optimization. Key responsibilities include managing A/B testing processes and documentation, maintaining a strategic content calendar, and coordinating app store submissions (Apple & Google) in alignment with ASO best practices.

The position requires tracking invoices and budget allocations, setting seasonal checkpoints for stakeholders, and staying current with mobile industry trends. Success in this role depends on strong organizational and communication skills, familiarity with project management tools, and a collaborative mindset to enhance team performance through shared learnings and process improvements.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Everyone on our team has a part to play. In this role, the candidate will manage a variety of administrative tasks and programs critical to mobile marketing operations. They will coordinate A/B testing initiatives and optimize content based on App Store Optimization best practices.

Daily responsibilities include managing project timelines and deliverables, maintaining accurate documentation, and tracking invoices and budgets. They will collaborate closely with cross-functional teams such as product, creative, analytics, and finance to align on goals and ensure smooth execution.

Additionally, they’ll contribute to ongoing projects involving content calendar planning and campaign performance analysis, while staying current with mobile marketing trends and industry standards.

What we’re looking for in our next teammate

• Minimum of 0 to 2+ years of experience in mobile marketing operations, project coordination, or related field
• Experience supporting and analyzing A/B testing methodologies and tools (e.g. Apple App Store Connect, Google Play Store Console)
• Familiarity with App Store Optimization (ASO) best practices and app store submission processes
• Strong organizational skills with the ability to manage multiple projects and timelines simultaneously
• Proficiency with project management tools such as Jira, Asana, or similar platforms
• Basic financial acumen, including experience with invoice tracking and budget management
• Excellent verbal and written communication skills for effective cross‑functional collaboration
• Ability to plan and maintain content calendars in alignment with marketing and business goals
• Self‑starter who stays informed on mobile industry trends, news, and performance best practices
• Strong attention to detail and commitment to maintaining accurate documentation and process tracking
• Ability to coordinate seasonal planning and stakeholder check‑ins to ensure timely execution

• Experience working in a fast-paced, cross‑functional team environment
• Familiarity with mobile app performance metrics and analytics tools (E.g. Sensor Tower, data.ai)

• Prior experience in a mobile‑first or digital product environment
• Exposure to marketing or growth roles within tech or app‑based companies

Fan Duel Group is the premier mobile gaming company in the United States and Canada. Fan Duel Group consists of a portfolio of leading brands across mobile wagering including:
America’s #1 Sports book, Fan Duel Sports book; its leading iGaming platform, Fan Duel Casino; the industry’s unquestioned leader in horse racing and advance‑deposit wagering, Fan Duel Racing; and its daily fantasy sports product.

In addition, Fan Duel Group operates Fan Duel TV, its broadly distributed linear cable television network and Fan Duel TV+, its leading direct‑to‑consumer OTT platform. Fan Duel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland.

The company’s affiliates have offices worldwide, including in…