Social Video Marketing & Media Manager

Apex for Youth empowers underserved Asian and immigrant youth from low-income families in NYC to unlock their potential and a world of possibility. Through programming focusing on health and well-being, education, and community engagement, Apex for Youth creates transformative social connections and celebrates cultural identity to build the confidence and self-efficacy of future generations.

Apex serves approximately 2,700 youth annually from elementary through young adulthood. We provide children and young adults with opportunities to develop strong relationships with adults who volunteer as consistent and caring mentors and role models.

The Social Video Marketing & Media Manager is a hands‑on creative role within Apex for Youth’s Marketing team, reporting to the Senior Manager of Growth & Data. This person owns and scales our social‑first video content across all platforms and channels, leading day‑to‑day production while helping shape the long‑term growth of Apex’s video presence.

They run the full production cycle themselves, from the first idea through directing, shooting, and editing, and can take a piece all the way to publication without handing it off. Much of the work happens in the field, alongside youth, families, staff, and partners, where the ability to read a room and put people at ease is what lets real, unscripted moments come through on camera.

The role also shapes Apex’s content strategy, editorial direction, and recurring video series, turning the work our programs do and our community’s stories into videos that audiences actually watch and share. We’re looking for someone with a documentary instinct for the honest moment who also keeps a close eye on what performs, so the content both conveys the mission and reaches as many people as possible.

• Conceive, shoot, and edit high-quality social‑first content across platforms, from quick turnaround social cuts to larger‑scale storytelling campaigns for Instagram, Tik Tok, You Tube Shorts, Linked In, and beyond.
• Capture content at events, programs, and community moments, including work with youth, families, staff, partners, and notables.
• Adapt content formats and approaches in response to emerging social media trends, platform updates, and audience engagement patterns.
• Enable evergreen storytelling and partnership opportunities by surfacing reusable voices, stories, and assets
• Explore and establish video styles and tone to meet the overall marketing needs.
• Collaborate closely with the Senior Manager of Growth & Data to align content execution with performance insights and growth goals
• Direct and evolve Apex’s video content strategy, grounded in platform-native storytelling and audience growth
• Lead, pitch, and develop repeatable content series, formats, and franchises that scale across programs, campaigns, and events
• Translate organizational priorities (programming, fundraising, thought leadership) into clear content narratives and editorial direction
• Identify and experiment with emerging trends, formats, and storytelling approaches, adapting them to fit Apex’s voice and mission
• Collaborate with the Sr. Marketing Manager to align the editorial calendar and identify content opportunities based on department goals, programming priorities, and cultural moments.
• Own pre‑production end‑to‑end: shot lists, treatments, scheduling, location scouting, and on‑camera talent coordination — so every shoot has a plan before you ever hit record.
• Brief and prep speakers, youth, and staff ahead of time, so they feel comfortable and camera‑ready when it counts.
• Bring a creative point of view into cross‑team planning and video ownership — pitching story angles, formats, and…