Director, Marketing Intelligence & Operations

Job Overview

This is a foundational intelligence and operational leadership role for a fast-growing prestige brand entering its next phase of scale.

The Director, Marketing Intelligence & Operations serves as the neutral intelligence hub for the marketing organization. You will build the data systems, consumer insights infrastructure, AI tooling, and operational excellence that enable all marketing functions—Brand, Product Marketing, Consumer Engagement, and field teams—to make faster, evidence‑driven decisions while maintaining agility and creative excellence. You'll lead a small, high‑impact team (Consumer Intelligence / Data Analytics Manager reports to you) and provide oversight of Creative Operations and GTM Operations workflows to ensure cross‑functional alignment and execution discipline.

Brooklyn, NY (must be based in + have the right to work in the US)

• Own and govern centralized marketing intelligence: consumer segmentation (Mintel cohorts, Tracksuit demographics, psychographics); brand equity and awareness tracking; competitive intelligence; campaign performance hindsight and learnings; attribution and funnel analysis; KPI dashboards; and market trend analysis.
• Establish single source of truth for all marketing data—reconciling insights across multiple tools and teams so leaders operate from aligned data, not competing narratives.
• Create and maintain marketing intelligence dashboards, reporting cadences, and playbooks that surface consumer insights, competitive moves, campaign learnings, and performance trends.
• Conduct ongoing campaign hindsight analysis—post‑mortems, learnings documentation, attribution modeling, ROI analysis—to build institutional knowledge and improve future campaign performance.
• Evaluate and recommend AI and analytics tools that enhance consumer segmentation, audience targeting, creative optimization, attribution modeling, and operational efficiency.
• Own assessment of how much demand marketing is driving: build attribution frameworks and models that quantify marketing's contribution to revenue and key business outcomes. Track and communicate marketing's ROI across channels, campaigns, and initiatives.
• Manage marketing budget tracking and KPI governance: establish clear frameworks for budget allocation, spend tracking, ROI measurement, and KPI definition across all marketing functions. Ensure financial accountability and visibility into marketing performance vs. objectives.
• Own the technology stack roadmap: marketing automation, analytics, planning, and reporting platforms. Reduce tool fragmentation and ensure systems work together seamlessly.
• Develop and implement governance framework for AI adoption—managing vendor relationships, integrations, data access, training, and ongoing optimization.
• Partner with IT, Operations, and Enterprise Data teams to ensure proper data governance, security, infrastructure support, and integrated reporting across marketing and business systems.

• Own annual marketing planning process with Creative, International, Product Marketing, and Brand leaders: integrated go‑to‑market calendar across product launches, retailer moments, seasonal campaigns, Pro initiatives, international priorities, and creative production roadmap.
• Design and operate recurring marketing operating rhythms with all functions: weekly prioritization reviews, monthly business reviews by function, launch readiness gates, quarterly strategic planning, and board‑level reporting cadence.
• Lead integrated go‑to‑market orchestration across Creative, Product Marketing, Digital + CRM, Integrated Media, NA Marketing, International, and Pro Marketing—partnering with each function to ensure alignment on messaging, channel strategy, timing, dependencies, and resource alignment.
• Build prioritization frameworks with key leaders that create visibility, sequencing, and trade‑off discipline across the organization. Establish clear decision‑rights and escalation paths for conflicting priorities.
• Create portfolio visibility: workload assessments, resourcing gaps, timeline risks, and dependency mapping across all marketing…