Marketing Manager

Founded in 2012, automotive

Mastermind, a part of Mobility Global, is the automotive industry’s trusted data and technology provider. The company drives greater salesperson efficiency through its use of Actionable Intelligence and personalized experiences. Through a combination of behavioral predictive analytics, targeted marketing outreach, and expert consulting, automotive

Mastermind empowers dealers and OEMs to seamlessly blend data and intelligence with personalized insights. automotive

Mastermind is headquartered in New York City. For more information, visit

The automotive

Mastermind team is seeking an experienced Marketing Manager to join our Predictive Marketing team. This role sits at the intersection of creative, data, and automation, owning the end-to-end execution and optimization of marketing campaigns for a portfolio of automotive brands.

This role is ideal for a proactive, solutions-oriented marketer who thrives in a fast-paced environment. You take initiative, anticipate challenges, and drive work forward with a high degree of ownership. You are comfortable working independently to deliver results while also collaborating effectively across teams to bring complex campaigns to life.

You will combine strategic thinking with hands-on execution, leveraging customer data and marketing automation tools to design personalized, high-performing customer journeys. Success in this role requires the ability to manage competing priorities, adapt quickly, and maintain a high bar for quality and accuracy.

You’ll partner closely with design, copy editorial, product, development, and OEM team stakeholders, translating insights into impactful marketing programs that drive measurable results.

• Own campaigns end-to-end—from ideation and briefing through execution, testing, and optimization

• Build and manage targeted customer journeys using our internally-developed Marketing Automation Platform (MAP)

• Write and refine marketing copy for campaigns across channels, ensuring messaging is clear, compelling, and aligned with each brand’s voice

• Partner with creative teams to deliver engaging, conversion-focused campaigns

• Manage a portfolio of automotive brands, ensuring all campaigns adhere to brand guidelines and objectives while maintaining consistent messaging across channels

• Translate OEM initiatives (e.g., vehicle launches, sales events) into dealership-level campaigns

• Stay current on automotive marketing trends and customer behavior

• Analyze campaign performance to generate actionable insights

• Lead testing and optimization strategies to improve engagement, conversion, and ROI

• Continuously refine segmentation, personalization, and campaign logic

• Coordinate cross-functional execution across creative and development teams

• Manage timelines, track deliverables, and ensure on-time campaign launches

• Act as a key point of contact for marketing-related requests and support for your brands

• Oversee template QA, ensuring accuracy prior to campaign deployment

• Manage brand and legal compliance approvals

• Ensure all campaigns meet quality and regulatory standards

• 5+ years of experience in marketing (preferably digital, lifecycle, or CRM marketing)

• A proactive, solutions-oriented problem-solver who takes initiative and owns outcomes

• Comfortable working autonomously and collaboratively, balancing independent ownership with cross-functional teamwork

• Highly organized with the ability to manage multiple priorities in a fast-paced, high-growth environment

• Proven track record executing data-driven campaigns end-to-end

• Strong analytical skills with the ability to translate data into actionable insights

• Adaptable and able to maintain high-quality output under tight timelines

• Exceptional attention to detail and commitment to accuracy

• Strong communication and interpersonal skills

• Experience in automotive, retail, or other high-consideration purchase industries

• Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Hub Spot, Marketo, Braze,…