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Vertical Marketing Lead: Healthcare & Automotive GTM
Job in
New York, New York County, New York, 10261, USA
Listed on 2026-08-07
Listing for:
Lyft
Full Time
position Listed on 2026-08-07
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Product Marketing, Sales & Marketing
Job Description & How to Apply Below
Lyft is building an audience-first GTM for priority verticals, starting with Healthcare and Automotive, targeting mid-market and Enterprise segments. The Industry Marketing Manager will own vertical narratives, content, and demand generation strategy to drive marketing-attributable revenue.
The role emphasizes cross-functional alignment with Sales and Product, ABM for priority accounts, and scalable growth through agency partnerships while ensuring compliance in regulated industries.
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