Audience Marketing Manager, NA Agency
Job in
New York, New York County, New York, 10261, USA
Listing for:
Meta
Full Time
position
Listed on 2026-08-07
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Marketing Management, Marketing Communications, Market Research
Salary/Wage Range or Industry Benchmark: 152000 - 213000 USD Yearly
USD
152000.00
213000.00
YEAR
Job Description & How to Apply Below
Location: New YorkSummary
Meta is seeking a strategic and experienced Audience Marketing Manager to lead our North America Agency marketing efforts. In this role, you will develop and execute audience-first marketing strategies that drive measurable impact for Meta's advertising platforms within North America's agency ecosystem, including holding companies, independent agencies, and media buying groups. You will serve as a subject matter expert on agency audiences, partnering with sales, product marketing, and cross‑functional marketing teams, to shape and execute how Meta engages and grows its agency relationships.
Audience
Marketing Manager, NA Agency Responsibilities
Develop and execute audience marketing strategies and programs for North America Agency partners, including holding companies, independent agencies, and media planning and buying groups. These programs will include key industry and/or Meta tentpoles, one or more of which you will lead the strategy and execution forCollaborate with product marketing to translate Meta's advertising and enterprise capabilities into compelling narratives and value propositions, tailored to agency decision-makers and media plannersAlign cross‑functional stakeholders across sales, marketing, and product on North America agency audience priorities, communicating progress and tradeoffs to leadershipRepresent North America agency marketing strategies and performance results to leadership through structured quarterly reviews and strategic briefingsSynthesize performance insights and market intelligence to continuously refine audience strategies and optimize campaign effectiveness across direct and scaled marketing channelsAnalyze agency audience data, sales feedback, and market trends to identify growth opportunities and inform go‑to‑market priorities across Meta's platformsBuild audience segmentation frameworks that enable personalized, scaled marketing outreach across channels relevant to the North America agency ecosystemDefine measurable marketing goals aligned to agency pipeline and revenue objectives, partner with data science and marketing insights teams to establish learning agendas and measurement plansIdentify and implement AI‑integrated workflows to accelerate audience research, content development, and campaign analysis across the agency marketing functionMinimum Qualifications
8+ years of experience in audience marketing, growth marketing, or integrated marketing strategies within the advertising, media, or agency ecosystemExperience managing large‑scale, cross‑functional marketing programs with multiple stakeholders and competing prioritiesExperience developing and executing data‑driven marketing strategies that drive measurable business outcomes for advertiser or agency audiencesExperience partnering with sales organizations and cross‑functional teams to align marketing programs to revenue and pipeline goalsExperience translating complex audience insights and advertising platform data into actionable marketing strategies and executive‑level communicationsPreferred Qualifications
Experience in leading tentpole programs, including working with cross‑functional teamsExperience working directly with or within a North America advertising agency, holding company, or media buying organizationDemonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)Experience using marketing analytics tools and audience segmentation platforms to inform strategy and optimize channel performanceExperience presenting marketing strategy and performance insights to executive or C‑suite audiencesDemonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologiesPublic Compensation
$152,000/year to $213,000/year + bonus + equity + benefits
Industry
Internet
Equal Opportunity
Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate…
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