Director, Marketing AI & Innovation

About the Role

The Director, Marketing AI & Innovation leads AI‑powered transformation across Global Marketing — focused on new ways of working, not just new tools. This role drives behavioral change, productivity gains, and measurable performance impact across CBRE's global marketing organization.

Sitting within the Marketing Technology function and reporting directly to the Sr Director, Marketing Technology, this role is responsible for driving our innovation roadmap from strategy through execution, translating AI opportunity into real changes in how marketing teams operate — across content, media, planning, decision‑making, collaboration, agency models, and workflow automation.

The Director sets the platform and AI strategy: which systems are deployed, how they are configured, and how AI is embedded in the marketing technology stack. The Director, Marketing AI & Innovation makes that strategy real: driving the adoption, behavior change, and innovation programs that ensure CBRE's technology investments translate into measurable business impact. As a trusted expert and change leader within the Mar Tech function, you will guide teams through adoption, establish clear governance and KPIs, and build systems that enable rapid testing, learning, and global rollout.

The role is intentionally hands‑on. We are looking for a strategic leader who can design, run, and learn from experiments themselves — not just oversee them.

• Lead a cross‑functional AI program team to support AI innovation throughout the marketing organization, including development of our AI roadmap, evaluation and oversight of implementation for new platforms, tools, and processes.
• Lead change management for AI adoption efforts across global marketing teams.
• Serve as the primary bridge between the Marketing Technology team's platform capabilities and the global marketing teams who need to use them — translating what the technology can do into how marketers actually work differently.
• Provide requirements and adoption feedback into platform decisions owned by the Senior Director; platform selection, vendor management, system configuration, and data governance remain within the Marketing Technology function.

• In partnership with the Sr Director and marketing leaders, develop a roadmap for innovation across the marketing organization, aligned to both efficiency and business growth.
• Partner with global marketing leaders to execute marketing innovation roadmaps relevant to their teams and responsibilities.
• Maintain a sharp, current point of view on how AI is reshaping marketing — across content, media, planning, decisioning, agency models, and workflow automation — and bring forward‑looking recommendations to senior leadership with clear business cases and sequenced adoption plans.

• Own the organizational change agenda for AI and marketing transformation — including AI literacy programs, mindset and culture change, new ways of working, and cross‑functional alignment.
• Act as a bridge between strategy and execution, translating visionary ideas into operational plans.
• Create frameworks for testing, learning, and scaling new approaches across global teams.
• Be an undisputed change champion to ensure successful and positive implementation of new ways of working.

• Establish KPIs and success metrics for innovation initiatives, in alignment with the Sr Director's overall Mar Tech measurement framework.
• Build feedback loops and reporting mechanisms to track progress and iterate quickly.
• Systemize the project management process used for large projects and programs across the marketing organization.
• Explore the development of a project management community within marketing to share best practices, mentorship, and create a network for all PMs within marketing.

• Bachelor's degree (BA/BS) from a 4‑year college or university.
• Minimum 8 years of related experience, with minimum four years of leadership or program management experience required.
• Proven success in leading enterprise‑scale marketing transformation initiatives…