Senior Manager, Trends
Listed on 2026-08-07
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Marketing / Advertising / PR
Market Research, Marketing Strategy
Position Summary…What you’ll do…
Senior Manager, Trends
Location: NYC
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* Position Summary:
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* The Senior Manager, Trends is a key leader in shaping fashion forecasting for Walmart. This role provides expert-level trend research, strategic storytelling, and creative direction to inform design, product development, and fashion editorial teams
. The ideal candidate will leverage industry expertise, data-driven insights, and cross-functional collaboration to influence seasonal global trends, business strategies, and customer engagement across multiple categories and market segments.
Key Responsibilities:
Trend Forecasting & Research:
- Lead the development of seasonal trend forecasting tools , ensuring insights are grounded in extensive research, consumer behavior, and market shifts.
- Oversee seasonal trend direction,
runway, social media, and retail reporting , collaborating with editorial and design teams to shape Walmart’s fashion direction - Identify emerging fashion trends , synthesizing industry predictions into clear, solution-driven reports that drive product strategy.
- Partner with strategic trend agencies and leverage internal resources to enhance Walmart’s global fashion forecast
. - Develop trend storytelling roadmaps that bring Walmart’s fashion vision to life, ensuring alignment across apparel, footwear, and accessories
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Strategic Influence & Cross-Functional Partnership: - Serve as a strategic partner to internal teams, influencing design, merchandising, and marketing through data-driven insights
. - Work closely with product development, editorial, and design teams to ensure consistency and alignment with global fashion strategies
. - Identify opportunities for innovation, process improvements, and best-practice scaling , keeping Walmart ahead of industry trends.
- Translate market research and consumer insights into trend-right product storytelling that resonates with Walmart’s diverse customer base.
Leadership & Team Development: - Hire, develop, and manage a high-performing team of trend strategists to drive excellence in forecasting and creative direction.
- Provide ongoing mentorship, performance feedback, and career development , fostering a culture of innovation and collaboration.
- Establish key performance metrics to evaluate department and individual contributions, ensuring efficiency and strategic impact.
- Lead with a “one company” mindset , building trust and driving results through influence, inspiration, and vision
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You’ll Sweep Us Off Our Feet If You:
- Have a visionary mindset and constantly look for ways to differentiate Walmart’s fashion offering.
- Are highly skilled at identifying and translating fashion trends into actionable business strategies.
- Use data and insights to make informed, impactful decisions.
- Apply AI tools to synthesize runway, social, cultural, and retail data into cohesive visual forecasts that translate macro trends into commercially viable product direction.
- Can effectively communicate complex trend forecasts to cross-functional teams in a compelling way.
- Thrive in fast-paced environments and can seamlessly manage multiple seasons and categories.
- Are an excellent collaborator and influencer , building strong relationships across teams.
Preferred Qualifications:
- Bachelor’s degree in Fashion Design, Merchandising, Marketing, or a related field. A Master’s degree in Business or a related field is a plus
. - 7-10 years of experience in apparel trend forecasting, design, or related fields.
- Strong background in data analysis, storytelling, and strategic trend communication
. - Excellent presentation skills with experience speaking to executive leadership and product teams
. - Technical proficiency in Microsoft Office, PowerPoint, Adobe Creative Suite , and experience with trend research platforms.
- Experience traveling to key domestic and international markets for research and industry insights.
Benefits & Perks
Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
Equal Opportunity Employer
Walmart, Inc. is an Equal Opportunity Employer By Choice. We believe…
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