International Marketing Lead

International Marketing Lead

The Director, International Marketing Lead is responsible for developing and leading global marketing strategies that drive fan growth, engagement, and brand affinity across the NBA's international markets. This role serves as a key partner to regional marketing teams, helping to align local market priorities with league-wide objectives while ensuring consistent and effective execution of global initiatives.

The International Marketing Lead will lead cross-functional planning and collaboration across fan engagement, brand, business operations, content, partnerships, events, and media. In this role, the Director will deliver integrated campaigns and programs that support business priorities. Through strong partnerships with regional stakeholders, consumer insights, and performance analytics, this leader will identify growth opportunities, optimize marketing investments, and help advance the NBA's global fan agenda.

Major Responsibilities

• Develop and lead international marketing strategies that support league priorities and drive fan growth, engagement, and brand affinity across key global markets.
• Partner with regional marketing teams to ensure local market needs, consumer insights, and business priorities are reflected in global planning and campaign development.
• Lead the development of integrated marketing campaigns, ensuring alignment between global objectives and local market activation.
• Collaborate with regional teams to adapt and optimize global marketing programs for local audiences while maintaining brand consistency.
• Leverage consumer research, audience insights, market intelligence, and performance data to inform marketing strategies and identify opportunities for growth.
• Partner with teams across Global Fan Marketing, Content, Media, Digital, Partnerships, Events, and Analytics to develop coordinated marketing plans and fan experiences.
• Establish campaign objectives, KPIs, and measurement frameworks, providing regular performance reporting and recommendations for optimization.
• Support annual planning processes, including strategic planning, budgeting, and resource allocation across international markets.
• Build strong relationships with regional stakeholders and maintain a deep understanding of market dynamics, fan behaviors, and cultural trends.
• Identify and share best practices across markets to improve effectiveness, drive innovation, and increase operational efficiency.
• Contribute to the development of marketing processes, workflows, and communication frameworks that improve collaboration and execution across teams.

Required Education/Professional Experience

• Bachelor's degree in Marketing, Business Administration, Communications, International Business, or a related field preferred.
• 8+ years of experience in marketing, brand strategy, international marketing, growth strategy, or related disciplines.
• Experience working across multiple international markets and developing marketing programs for global audiences.
• Sports, entertainment, media, technology, or consumer-facing brand experience preferred.

Required Skills/Knowledge Attributes

• Experience developing and executing integrated marketing campaigns across multiple markets and audience segments.
• Strong understanding of international marketing, consumer behavior, cultural nuances, and market dynamics.
• Proven ability to translate insights and data into actionable marketing strategies and recommendations.
• Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.
• Experience influencing and collaborating across cross-functional teams and stakeholders.
• Excellent communication, presentation, and storytelling skills.
• Strong analytical mindset with experience leveraging performance metrics and consumer insights to drive decision-making.
• Demonstrated ability to build relationships and work effectively across global organizations.
• Willingness to travel internationally as needed to support business priorities and regional team engagement.

Salary Range: $165,000 – $185,000

Job Posting Title: Director

Employees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance;

educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship…