Group Product Marketing Manager

About Understood

Understood is a nonprofit focused on shaping the world for difference. We raise awareness of the challenges and strengths of people who learn and think differently. Our resources help people navigate challenges, gain confidence, and find support and community so they can thrive.

Having a shared commitment to our values is a key factor in any hire we make. We have five core values:

• Continuously learn.
• Act with intention.
• Champion difference.
• Inspire change.
• Grow together.

Come be part of an organization with an entrepreneurial spirit that’s helping to shape the world for difference. Together, we can build a world where everyone can reach their full potential.

To learn more about Understood, please visit: [(Use the "Apply for this Job" box below).](http://).

The Group Product Marketing Manager (PMM) will help shape how our products evolve and are represented in the market, including collaborating on market research & competitive analysis, informing product messaging, feature development & prioritization, positioning, messaging, naming, education, go-to-market strategy development & execution, and growth. Working with stakeholders across Marketing, Product, Content, Production, Partnerships, and Advancement, you will collaborate on executing activities that acquire and retain customers on their journey to being understood.

You will generate high-impact ideas that support our objectives, lead complex cross-functional work streams, clearly prioritize work, manage multiple projects simultaneously, and drive them to completion.

Products you may touch include our main site – where personalized experiences, behavior change interventions, content & other resources live – the Understood app, and our podcast network. You’ll support the growth and evolution of existing products, as well as the development and launch of new products like behavior change interventions, a clinical term for treatments that help shift behaviors for our users to create positive, lasting change in their lives.

Personalization and AI will be a core component of these offerings.

This is a hybrid role that requires a minimum of three (3) days a week in our NYC office, with a focus on Monday, Tuesday, and Thursday. We are a Mac-based environment, and team members are provided a Mac laptop for their work.

• Develop product marketing strategies based on insights, and aligned with content and product strategies, to achieve defined success metrics tied to broader organization objectives
• Create and execute campaigns using marketing levers, channels, and tools that will most effectively reach and communicate to a defined target audience
• Own and maintain evergreen marketing strategies for select products in our portfolio
• Partner with analytics to set target metrics for each campaign and/or initiative that ladder up to organizational goals
• Collaborate with key stakeholders to develop product positioning and messaging that articulates a compelling value proposition and product narrative
• Influence product development by understanding the user’s needs and their journeys, supporting the creation of an intervention product portfolio with a focus on early involvement through research, message testing, segmentation, and persona development
• Partner with the Advancement team to refine the donation messaging strategy across the product portfolio and drive donations from existing users through research, testing, and optimization
• Develop content for internal and external use, including product collateral, web pages, case studies, blog posts, emails, app store listings, FAQs, and more
• Be an internal product evangelist, including socializing product/content roadmaps and being a connector between the Product team and Marketing

In this role, you bring deep expertise and the ability to own projects and work streams end-to-end. You own project and workstream budgets and are the go-to subject-matter expert for your team.

• Experience
  :
  Bachelor's degree and 7+ years of experience in product marketing (or comparable marketing and/or product experience), preferably at a tech start-up or direct-to-consumer (DTC) digital-first…