Business Manager - Marketing & Messaging, Capital One Business Travel

Business Manager - Marketing & Messaging, Capital One Business Travel

At Capital One, we’re building a leading information-based technology company. Still founder-led, Capital One is on a journey to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams.

Together, we can change banking for good.

Capital One Business Travel (COBT), the booking travel platform for Small/Medium Enterprises, as part of the Premium Products and Experiences (PPX) team, is one of the fastest-growing parts of the business, having seen exponential growth, and has an ambition to maintain that growth. The Strategy and Growth team is focused on driving multifaceted strategies to drive card member engagement and spend growth on the platform through various marketing initiatives to existing and prospective users.

We are looking for a Marketing Senior Analyst to join our team to support building and delivering a performance-driven marketing strategy.

The role will be responsible for developing and executing a comprehensive strategy and vision for COBT’s go to market strategy - building a holistic marketing strategy in partnership with our marketing partners, and identifying key marketing opportunities across different customer segments, channels, positioning/messaging, and treatments. In addition to supporting the build of COBT’s holistic marketing strategy, you will act as the key liaison between COBT/Small Business Card (SBC) marketing, COBT strategy to drive ideation and execution of various offers.

Of particular focus is on understanding and engaging our Field-managed customers in order to create the best possible travel experience that meets their needs, drives consideration and engagement, and ultimately travel spend by this group. This role will serve as a people leader for 1-2 analysts on the team who will lead functional analysis and marketing execution.

Role Specific Responsibilities:

• Identify messaging / design target strategy: Partner with the insights team to deeply understand the target audience, validate product positioning and messaging, and act as the voice of both the customer and Capital One Business Travel to the organization

• Support development of GTM strategy: In partnership with COBT marketing, build an E2E view of COBT’s marketing strategy, including but not limited to: customer marketing journeys, segmentation, channel strategy, positioning, and key messaging

• Channel Performance Analytics: Supporting analytics assessing ROI of different channels and develop perspective on COBT’s GTM strategy across channels

• Triggered Messaging Campaign: Lead triggered messaging campaigns and holistic strategy across different customer journeys and segments

• Content Strategy: Partner closely with COBT Marketing teams to refine COBT positioning and customer-facing claims

• Marketing Execution : Support COBT marketing partners in execution of and performance analysis of specific campaigns

• Relationship Management: Serving as the lead point of contact for Card, Field, and Marketing teams to champion marketing goals and increase product usage

• External analysis: Understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market

• Event Strategy: Partnering with the Sponsor ships team to develop and execute a high-impact conference and industry event strategy

Here’s what you’ll need to be successful:

• High level of initiative and ownership , ability to coordinate efforts across diverse functional groups

• Ability to self-direct and task switch between strategic and tactical…