Director, Marketing

Location: New York

Director, Marketing Skip to main content

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Baccarat New Yorktime type:
Full time posted on:
Posted Todayjob requisition :
JR104704

Grow with us...Life at Starwood Hotels is based on a simple idea: the world is beautiful and we want to keep it that way. But we can’t do it alone. That’s why hiring thoughtful and inspiring Team Members and Leaders who understand that our people, collaboration, stellar service, and respect for nature are so important to us.
** BACCARAT HOTEL NEW YORK
**** DIRECTOR OF MARKETING
** New York, NY (on-site)$130,000 to $145,000 annually

Annual Bonus Eligible Full-Time
** Overview
* * Grow with usFor more than 260 years, Baccarat has been synonymous with craftsmanship, celebration, creativity, and the art of light. At Baccarat Hotel New York, that legacy extends beyond the Maison’s creations into a complete hospitality experience, where French artistry, contemporary elegance, and thoughtful service come together to create a world that feels both iconic and deeply personal.

Managed by Starwood Hotels, Baccarat Hotel New York is part of a collection of distinctive hospitality brands united by a belief in beauty, individuality, and extraordinary experiences. We seek marketing leaders who understand luxury not only as a product, but as a feeling, and who can bring the hotel to life through compelling storytelling, culturally relevant programming, meaningful partnerships, and campaigns that inspire guests, partners, and audiences around the world.
** The Role
** The Director of Marketing develops and executes property marketing and media strategies that position Baccarat Hotel New York in the market, drive awareness of the hotel and brand, and support business goals. This position is responsible for building brand-aligned programming, partnerships, content, and storytelling that strengthen the hotel's presence locally, nationally, and globally. The Director of Marketing will work closely with the corporate marketing team, hotel leadership, and agency partners to bring the Baccarat Hotel New York experience to life across all relevant channels.
** Responsibilities
* ** Develop marketing and communications strategies for the hotel and its outlets to create a cohesive and integrated marketing platform supporting hotel performance goals.
* Create and execute robust, unique, brand-aligned programming and partnerships that drive awareness, traffic, and revenue. Execute brand-wide programs and partnerships at the hotel level.
* With the food and beverage team and partners, develop strategies and programs to drive traffic and revenue to F&B outlets from both hotel guests and local guests.
* With the corporate marketing team, manage PR and influencer agencies to achieve favorable publicity for the hotel and brand locally, regionally, nationally, and globally.
* Evaluate media and influencer requests, secure approvals, coordinate reservations, communicate details to the hotel and corporate marketing teams, and act as a brand ambassador during these stays and visits.
* Write and edit copy for internal and external communications, including websites, advertisements, marketing/sales materials, and presentations.
* With the corporate marketing team, manage creative resources to develop marketing/sales materials and collateral for all departments. Secure necessary approvals for all creative.
* Oversee photo and video shoots on property, including hotel-arranged and third-party shoots (paid or media/partner). Secure applicable location agreements, insurance, rights agreements, and releases.
* With the revenue management team, develop marketing strategies and offers that align with rate and channel strategies. Support efforts across all channels, including CRO, OTA, and GDS.
* Maintain owned and third-party websites and the app with relevant hotel offerings, hours, and information. Ensure an optimized user experience through language, imagery, and design.
* Coordinate with the corporate digital marketing team to include hotel content in brand emails, send…