Senior Product Marketing Manager

Marketing New York, New York, United States

As the Senior Product Marketing Manager
, you will own the go-to-market (GTM) strategy, positioning, and commercial success for Perion’s buy-side adtech portfolio. Reporting directly to the VP of Product Marketing, you will act as the focal point for customer, product, and business insights, orchestrating cross-functional teams to launch products and solutions to support the company’s next phase of growth.

This is a high-visibility role for a sharp, self-starting adtech marketer who is comfortable with ambiguity, thrives in moving fluently between crafting executive-ready narratives and partnering with sales reps to close major enterprise deals, and is excited by the challenge of driving the global growth and scaling of Perion’s buy-side adtech portfolio.

Salary Range: $120,000-$140,000 base plus bonus

• Sharpen Buy-Side Positioning: Define and continuously evolve the core positioning, value propositions, and competitive differentiation for Perion’s demand products.
• Develop and Refine the Demand Narrative: Translate technical product capabilities into compelling commercial stories across websites, pitch decks, collateral, and thought leadership content.
• Voice of the Customer (VoC): Understand customer pain points and use cases and inject customer insights directly into the product roadmap and GTM plans.
• End-to-End Go-to-Market Execution
• Lead Scaleable Launches: Orchestrate comprehensive, cross-functional GTM strategies for new buy-side product launches, feature releases, and regional expansions.
• Drive Cross-Functional Alignment: Coordinate across Product, Sales, Account Management, and regional marketing teams into a single, cohesive commercial motion.
• Commercial Strategy: Partner with Product and Finance to analyze, A/B test, and optimize pricing and packaging models that maximize value capture.
• Sales Enablement: Equip global sales and account management teams with high-impact collateral, including technical battle cards, objection handlers, ROI calculators, and segment-specific pitch tracks.
• Win/Loss Analysis: Run structured win/loss programs to uncover deep insights into buyer behavior, feeding intelligence back into product and commercial strategies.
• Accelerate Velocity: Partner closely with Sales leadership to directly improve win rates, pipeline velocity, and competitive displacements.
• Build Market and Competitive Expertise: Act as the go-to authority on demand-side adtech dynamics, tracking competitor moves, emerging ad formats, and changing buyer behaviors.
• AI-Driven Workflows: Leverage modern, AI-powered tools to automate competitive signal detection and deliver real-time field insights.
• Foster a Test-and-Learn Culture: Run continuous message testing and data-driven iterations to optimize market reception.

• An Adtech Expert: You have deep fluency in the digital advertising ecosystem, specifically regarding buy-side platforms, programmatic execution, and agency/brand workflows.
• A Strategic Storyteller: You have an exceptional ability to distill highly technical concepts into clear, value-driven business narratives.
• An Execution Champion: You possess a "do-it-all" attitude, comfortable operating as a strategic thinker while remaining eager to roll up your sleeves and execute.
• A Cross-Functional Connector: You are able to build strong collaborative relationships across Product, Sales, Account Management, and Marketing teams to gain buy-in and drive alignment.

• 5–8+ years of experience in a product marketing role within a B2B technology environment, specifically focusing on adtech, programmatic advertising, or digital media platforms.
• Proven track record of designing and executing full-lifecycle GTM strategies that measurably moved pipeline and revenue.
• Experience building sales enablement tools (battle cards, pitch decks, talk-tracks) tailored to both enterprise brands and agency holding companies.
• Comfortable utilizing modern PMM tooling and AI-powered workflows for market analysis and content creation.
• Bachelor’s degree in Marketing,…