Associate Director ME&I

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

We’re looking for an Associate Director, Marketing Effectiveness & Intelligence to lead social intelligence and reporting across four of our most dynamic North American brands:
Colgate, Fabuloso, Tom's of Maine, and Hello
. This role sits at the intersection of data, strategy, and storytelling — turning social signals into actionable intelligence that drives smarter creative, content, and business decisions.

You won’t just pull data. You’ll make it mean something.

• Own and deliver detailed monthly performance reports for day-to-day organic social across all four brands, providing clear narrative on what’s working, what’s shifting, and what to do next

• Lead quarterly reporting with a strategic lens, including high-impact year-end wrap reports that synthesize performance into compelling brand stories

• Develop and deliver ad hoc ELT (Executive Leadership Team) reports that distill complex data into executive-ready insights and recommendations

• Partner with Community Management and Creative teams on social listening pulls to surface content opportunities, cultural moments, and audience insights

• Conduct ad hoc social listening and analysis in support of crisis monitoring and management — acting as a rapid-response intelligence resource when the moment demands it

• Identify emerging conversations, sentiment shifts, and competitive signals that inform brand strategy

• Collaborate with paid campaign teams to ensure organic and paid social efforts are aligned, sharing insights that optimize holistic performance

• Serve as the connective tissue between data and creative, ensuring insights flow into action across disciplines

• Translate raw data into clear, compelling narratives — articulating not just what happened, but why it matters and what to do about it

• Elevate reporting from functional deliverables to strategic tools that drive decision-making at every level

• 5–7+ years of experience in social analytics, marketing effectiveness, or digital intelligence — ideally within an agency or CPG environment

• Demonstrated expertise in social listening platforms (e.g., Brandwatch, Sprinklr, Talkwalker, or similar)

• Strong command of organic social metrics and the ability to contextualize performance within broader marketing and business objectives

• Proven ability to manage multiple brands simultaneously without sacrificing quality or depth

• Experience delivering insights to senior/executive stakeholders with confidence and clarity

• Exceptional data storytelling skills — you think in narratives, not just numbers

• Collaborative mindset with the ability to partner across Creative, Community Management, Paid Media,…