Senior Manager - Institutional Marketing

Overview

When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies, as well as recognition as one of U.S. News & World Report’s Best Companies to Work For in 2024.

Discover endless opportunities to grow and make your mark at Hines.

Hines is seeking an experienced and commercially minded Senior Manager, Investor Marketing to lead the firm's global institutional investor marketing strategy. Reporting to the Director of Investor Marketing – Institutional within the Global Marketing team, this individual will develop and execute integrated marketing programs that strengthen Hines' brand, deepen investor engagement, and support fundraising objectives across institutional investor audiences.

Working closely with Investment Management leadership, Capital Markets, Fund Teams, and global Marketing teams, this role will lead campaign strategy and execution across digital, events, and investor engagement channels while ensuring consistent messaging throughout the investor journey. The successful candidate will combine strategic thinking with exceptional execution, leveraging data-driven insights and close partnership with business stakeholders to develop marketing initiatives that build awareness, foster engagement, and reinforce Hines' leadership in institutional real estate investment.

Responsibilities include, but are not limited to:

• Develop and execute an integrated global investor marketing strategy aligned with institutional fundraising priorities.

• Design and execute multi-channel marketing campaigns that engage institutional investors throughout the investor lifecycle.

• Partner with Capital Markets teams to identify opportunities that strengthen investor engagement, acquisition, and retention.

• Lead integrated marketing programs across email, digital channels, social media, webinars, industry events, Hines-hosted events, and other investor touchpoints.

• Develop campaign plans, messaging, and content calendars that support fundraising priorities and strategic business objectives.

• Support the planning and execution of Hines-hosted investor events, including Annual Investor Meetings, regional investor forums, and exclusive client engagement opportunities.

• Develop event marketing materials and presentations that create a consistent and compelling investor experience.

• Develop compelling investor-facing marketing content, including performance marketing emails, website content, thought leadership, videos, webcasts, case studies, event presentations, and asset fact sheets.

• Partner with Investment Management leadership, Research, and Fund Teams to translate investment insights into engaging marketing content.

• Ensure consistency in messaging and branding across marketing channels while aligning with Product Marketing and Business Development materials.

• Maintain and evolve core investor marketing collateral to support ongoing investor engagement.

• Collaborate with Digital Marketing, Events, Public Relations, Investor Relations, Sales Enablement, Due Diligence, and regional Marketing teams to deliver integrated marketing programs.

• Partner closely with Product Development to ensure seamless execution of product launches and commercialization initiatives.

• Manage multiple projects simultaneously while maintaining high-quality execution and meeting deadlines in a fast-paced global environment.

• Measure campaign effectiveness, analyze performance metrics, and recommend optimization strategies to improve marketing impact

Minimum Requirements Include:

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline from an accredited institution

• MBA preferred but not required

• Eight or more years’ experience in investor marketing, institutional marketing, asset management marketing or financial services marketing

• Experience with in…