VP Marketing Job New York New York USA,Marketing / Advertising / PR

Location: New York

VP Marketing — 7th Street Burger

Location:

New York, NY (Hybrid)

Reports To:

Kevin Rezvani (Co-Founder) & Dean Duffy (President)

About 7th Street Burger

7th Street Burger was founded in 2021 by two childhood friends with one simple idea — make great burgers, keep it simple, and stay true to our roots. What started as a single East Village shop has grown into 31+ locations across New York, Boston, New Jersey, and DMV, with plans to scale throughout the Northeast.

We’re a team of operators, builders, and neighborhood people who love serving up great food and positive energy in every community we join. Our mission is simple: to build the next great American burger brand — defined by simplicity, quality, and authentic neighborhood roots.

The Role (What We Need)

Senior enough to own the whole marketing function and hands‑on enough to make the entire East Coast feel like 7th Street Burger belongs on their block. For the next 12‑18 months you are executing – branding/socials, field marketing, and partnerships; not managing people who do. The team comes after you’ve built the playbook and proven it works.

The opportunity is two things, and you need to be good at both:

Brand & Creative — Own the voice, social presence, collaborations, and viral moments. Build cultural credibility through street/sport/music/nightlife adjacency and make us punch 10x above our media budget through earned attention, not paid reach.
Field & Local‑store Marketing — Own the grand‑opening playbook for every new market, and make each opening a local event, not a soft launch. Drive a repeatable local‑community engagement motion per store:
Neighborhood partnerships, local creators, nearby businesses, late‑night and event‑based demand.

Key Responsibilities (Everything You’ll Own in Partnership with the co-Founder)

Brand Strategy, Voice, & Creative Direction — The copy, visual direction, and way we show up in‑person and online.

Organic Social & Content — Instagram, Tik Tok, and the viral moments that drive traffic.

Local Shop Marketing & Grand Openings — A fully built, repeatable grand opening playbook that other operators could run. Pre‑opening buzz, opening day execution, and the sustained local motion that keeps stores busy after week one.

Brand Partnerships — Maintain and activate existing partnerships, sourcing and closing new ones, and building a pipeline that spans the full spectrum:
Major sports and entertainment properties, local businesses, pop‑ups, and everything in‑between.

PR & Earned Media — Partnerships, collabs, sponsor ships, and press to keep us relevant in the NYC market while taking over new ones.

Loyalty Program & CRM — Own the strategy behind our loyalty program and lifecycle marketing. The goal is frequency and retention, not just acquisition.

LTOs & Menu Marketing — In partnership with ops and culinary, own how we market new menu items and limited‑time offers.

Paid Media & Delivery Platforms — Own our presence and marketing on Uber Eats, Door Dash, and Grub Hub which at our scale is a real traffic and revenue lever.

Merchandise Strategy — Tied to store openings, partnerships, influencer gifting, and brand building.

The Data — You know which moves drove sales and which just got likes. You can pull the numbers, read them honestly, and adjust.

What success looks like (how you will be measured):

Same-store sales growth is the headline. Brand awareness and cultural buzz matter because they drive transactions, traffic, and frequency; not as ends in themselves.

In your first year we'll look for:

Measurable lift in same-store sales and transaction frequency in existing markets
Grand openings that meaningfully outperform with a documented, repeatable local-launch playbook that other operators could run
Aided/unaided brand awareness gains in priority markets (NYC core + new-market entries)
Earned-attention moments that drove real traffic, not just impressions

Who You Are

You’ve built brand fame for something (a product, place, label, scene) and you can point to the receipts.
You think the standard restaurant marketing playbook is boring and outdated, and you can articulate why and what you’d do instead.
You’re a strong writer and a sharp visual…