Director, Marketing and Media Strategy

Reporting to the Chief Marketing Officer (CMO), the Director of Marketing & Media Strategy leads the Museum’s integrated marketing and media strategy—centering audiences alongside art and artists and growing and sustaining ambitious attendance and audience-driven revenue goals. The Director, Marketing & Media Strategy owns the connection between attendance forecast, audience segmentation, marketing activity, and attendance outcomes: closing the loop between what the Museum projects, whom it targets, and the results it achieves.

• Partner with CMO and Finance to support marketing and audience inputs.
• Set and execute the integrated, multi-year and annual marketing and media strategy.
• Write integrated marketing briefs for internal and agency use.
• Maintain a dynamic segmentation framework and set audience‑specific goals.
• Lead media strategy and buying with expertise spanning paid media, search, social and SEO / AEO.
• Lead access‑and‑growth campaigns for the free‑admission programs.
• Expand reach to younger and local communities and Spanish‑speaking and Latinx audiences.
• Oversee institutional digital marketing strategy.
• Support earned‑revenue growth across attendance, membership, retail and food & beverage.

• Bachelor's degree required; advanced degree a plus.
• 5–7 years in marketing leadership, including ownership of an integrated marketing function.
• Proven experience in audience strategy and segmentation, with direct accountability for attendance or demand targets.
• Demonstrated command of attendance or demand forecasting, and of the attribution that connects marketing activity to outcomes.
• Experience managing operating budgets.
• Team leadership experience, including managing managers.

• Compensation of $130,000-$140,000 per annum
• Medical, Dental, Vision, 403(B) elections
• Generous PTO benefits
• Commuter benefits - parking and mass transit
• Admission to world‑renowned museums across the city and nationally
• Pet insurance and discounted membership for Citibike

The Whitney Museum of American Art is an Equal Opportunity Employer. The Museum does not discriminate because of age, sex, religion, race, color, creed, national origin, alienage or citizenship, disability, marital status, pregnancy, partnership status, caregiver status, veteran status, gender (including gender identity), sexual orientation, genetic information, predisposition, or carrier status, arrest or conviction record to the extent required by applicable law, credit history, domestic violence, sexual violence, or stalking victim status, or any other factor prohibited by law.

The Museum hires and promotes individuals solely on the basis of their qualifications for the job to be filled. The Museum encourages all qualified candidates to apply for vacant positions at all levels.