Marketing Operations Specialist

Join one of the most admired brands in luxury travel, and help build the marketing systems behind its next chapter of growth.

Micato Safaris, voted #1 World’s Best Tour Operator & Safari Outfitter by the readers of
* Travel + Leisure
* a record ten times, is seeking an exceptional Marketing Operations Specialist to join our New York team.

This is a rare opportunity for someone with several years of marketing experience who is ready to step into a more consequential role with greater ownership, broader exposure, and meaningful room to grow.

Based in New York, with affiliated offices in Cape Town, Nairobi, and New Delhi, Micato creates award-winning luxury journeys through East Africa, Southern Africa, and India.

We are looking for someone who is energised by improving systems, bringing structure to complexity, and helping a talented team perform at a higher level.

Our average employee tenure is 13 years, and there may be opportunities for travel to Africa and/or India.

Marketing operations at Micato sit at the centre of how we present ourselves to luxury travel advisors and ultra-high-net-worth travellers. From beautifully produced brochures and direct mail to trade shows, campaign coordination, vendor management, and digital asset organisation, this role is central to keeping our marketing polished, effective, and scalable.

You will report to our Marketing Operations Manager and work closely with our Director of Marketing, while partnering across Sales, PR, Creative, and external vendors. You will also have meaningful exposure to leadership in New York and, at times, colleagues in Africa and India.

Micato also embraces AI thoughtfully for its ability to automate repetitive work, improve efficiency, and free talented people to focus more on their unique abilities, judgement, and creativity.

• Build and refine marketing SOPs, workflows, and project-management standards
• Identify inefficiencies and recommend stronger ways of working
• Support EOS implementation by helping make marketing processes clear, measurable, and scalable
• Monitor competitor activity, luxury travel trends, and marketing performance to help strengthen decision-making and execution
• Use AI tools such as Copilot, ChatGPT, and Claude to streamline research and productivity
• Help steward key vendor relationships, including designers, photographers, printers, and mail houses
• Oversee projects from brief through final delivery, including timelines, budgets, and logistics
• Coordinate multiple campaigns and marketing initiatives simultaneously
• Maintain and improve digital asset management, including photo rights, naming conventions, metadata, and usage tracking

You likely have a Bachelors/Masters degree and 4+ years of relevant marketing experience, ideally in luxury hospitality, travel, or another high-touch client environment.

You may be a strong fit if you are:

• Highly organised, reliable, and thoughtful
• Strong at prioritising and managing multiple moving pieces
• Sound judgement and know when to move quickly, when to escape, and when to solve independently
• Comfortable improving processes and building structure
• Detail-oriented, but also focused on the bigger picture
• A clear and careful communicator
• A lifelong learner who wants to keep growing
• Someone who values stability, loyalty, and the chance to build something meaningful over time

• 4+ years in marketing, with significant coordination or operations experience
• Vendor and partner management experience
• Experience building SOPs, workflows, or process improvements
• Strong project-management skills
• Print production knowledge
• Proficiency in Microsoft 365, project-management platforms, and collaboration tools
• Comfort with analytics and data-informed decision-making
• Active use of generative AI tools to enhance efficiency

• Experience in luxury hospitality, travel, or UHNW-focused sectors
• B2B marketing experience
• Direct mail and trade show experience
• Familiarity with EOS or similar operating frameworks
• A close-knit, collaborative team where excellent work is noticed, valued, and trusted

• Salary: $75,000 to $90,000, commensurate with experience
• Top-tier…