Senior Marketing Manager (Bilingual-Mandarin

Are you a strategic marketing leader who thrives in a fast-paced, high-growth restaurant environment? We're seeking an experienced marketing professional to lead brand strategy, digital marketing, franchise support, and guest engagement initiatives for a rapidly expanding 300+ location multi-unit restaurant organization. This is an opportunity to drive measurable business growth by increasing guest traffic, strengthening brand awareness, and partnering with executive leadership to support continued expansion.

• Starting salary of $100,000–$120,000 plus bonuses
• Join one of the fastest-growing multi-unit restaurant organizations with significant career growth and advancement opportunities.
• High-visibility leadership role partnering directly with executive leadership to influence company-wide marketing strategy.
• Collaborative, fast-paced environment where your ideas, execution, and measurable results directly impact business performance.

• Develop and execute integrated marketing strategies that drive brand awareness, guest traffic, revenue growth, and franchise success while supporting both corporate-owned and franchised restaurant locations.
• Lead digital marketing initiatives including paid and organic social media, SEO/SEM, email, SMS, loyalty programs, website optimization, online ordering platforms, CRM, and campaign analytics to maximize marketing ROI.
• Manage franchise and local store marketing programs, restaurant openings, promotional campaigns, community partnerships, creative development, agency/vendor relationships, and annual marketing budgets.
• Partner cross-functionally with Operations, Finance, HR, IT, Culinary, and executive leadership to align marketing initiatives with business objectives while maintaining consistent brand standards.
• Analyze sales performance, guest engagement, loyalty metrics, customer insights, and campaign effectiveness to develop executive reporting and drive continuous improvement.
• Responsble for leading, developing and mentoring a marketing team

• Bachelor's degree in Marketing, Business, Communications, or a related field (MBA preferred) with 7+ years of progressive marketing experience, including 3+ years in restaurant, hospitality, franchise, retail, or other multi-unit environments.
• Proven success leading digital marketing, brand management, franchise marketing, agency relationships, marketing budgets, analytics, CRM/loyalty programs, and integrated multi-channel marketing campaigns.
• Demonstrated leadership with exceptional communication, project management, organizational, and cross-functional collaboration skills in a fast-paced, high-growth environment.
• Mandarin bilingual is required
  , along with the ability to work onsite in Flushing, NY and travel approximately 10% as needed.
• Candidates must possess a proven track record of execution, strategic thinking, data-driven decision-making, and delivering measurable marketing results.

JOB #post