Manager,Loyalty Marketing (Brand & GTM Job New York New York USA,Marketing / Advertising / PR

Position: Manager, Loyalty Marketing (Brand & GTM)
Location: New York

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods;

collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sports book and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes;

and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About Us

Overview

Are you ready to shape the future of sports fan engagement? Fanatics is building the world's leading digital sports platform, powered by Fan Cash and Fanatics ONE, our loyalty ecosystem that connects fans across commerce, collectibles, betting and live experiences.

The Loyalty Marketing Manager (Brand & GTM) is responsible for bringing the Fanatics ONE brand to life through coordinated marketing launches, campaigns and member experiences. Working across Brand, CRM, Product, Commercial and Creative teams, this role translates strategy into execution by leading campaign planning, launch governance and cross-functional delivery across every customer touchpoint.

You will own the day-to-day planning and execution of Fanatics ONE marketing programs, ensuring every launch is delivered consistently, on time and with a unified member experience across the ecosystem.

Responsibilities

Own the Fanatics ONE marketing calendar, prioritizing campaigns, benefit launches and brand moments across the ecosystem.
Lead integrated go-to-market planning, translating business priorities into coordinated launch plans, timelines and cross-functional workbacks.
Develop campaign strategy and messaging, partnering with Brand and Creative to produce briefs, creative direction and channel plans.
Orchestrate cross-channel execution across CRM, App, Site, Lifecycle and partner teams to deliver a seamless member experience.
Drive launch governance, aligning stakeholders, managing dependencies and ensuring initiatives are delivered on time.
Build scalable marketing operations, developing GTM playbooks, processes and tools that improve planning and execution.
Measure campaign effectiveness, using performance insights to optimize future launches and improve member engagement.

Experience & Skills

3-5 years of experience in loyalty marketing, go-to-market strategy, or brand strategy.
Bachelor's degree in Marketing, Communications, Business or a related field.
Proven experience leading complex, cross-functional marketing launches from planning through execution.
Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
Experience developing campaign briefs, GTM plans and integrated marketing calendars.
Excellent communication and stakeholder management skills with the ability to influence across functions.
Comfortable operating in a fast-paced, highly collaborative environment with evolving priorities.
Passion for sports, fandom and building customer-first experiences.
Willingness to travel for key business meetings and events.

Depending on the…