Product Marketing Lead, GTM - Branding (Ad-Sales

Discover a career that energizes and excites you every day.

@2026 Tik Tok

Commercial product (ads)

New York

Regular

A117573

The PSO team (Product Solutions & Operations) is responsible for bringing priority global products to market and driving their adoption and growth in the region. We are looking for an experienced Product Marketing Lead (what we call Product Solutions & Operations Lead) who will define and execute strategies for scaling adoption of one or more high-impact advertising solutions, creating tailored approaches for different client segments.

This role will partner closely with cross-functional teams to ensure successful launches, ongoing adoption, and measurable business impact.

• Identify opportunities to drive adoption of Tik Tok ad products that enhance the native experience and meet client objectives.
• Define the Go-to-Market and sales enablement strategy, manage the product lifecycle end-to-end, and collaborate with cross-functional teams to deliver effective training, marketing, operational processes, and demand-generation efforts.
• Analyze market trends, diagnose business challenges, identify client needs, and develop both short- and long-term strategies to grow adoption and revenue.
• Lead alignment and execution across key stakeholders to deliver on Go-to-Market priorities.
• Partner with global product teams, vertical activation teams, centers of excellence, business marketing, learning & development, and other stakeholders to ensure market readiness and ongoing product success.

• Years of direct experience in product marketing, strategy & operations, or a related field, with a proven track record of managing the go-to-market strategy of a product or portfolio of products from early testing through launch and sustained growth.
• Strong track record of influencing product teams, executive leadership, and cross-functional partners.
• Demonstrated adaptability and ability to thrive in fast-paced or startup-like environments.
• Comfortable engaging with both technical and business stakeholders at all levels.
• Excellent problem-solving skills with the ability to define challenges and propose effective solutions.
• Quick learner with strong judgment, creativity, and strategic thinking.
• Outstanding documentation, presentation, communication, organizational, and analytical skills, with experience applying them in cross-functional and global contexts.
• 5+ years of experience in performance advertising or ecommerce.
• Experience with global product-led growth initiatives scaling from launch to more than $100M in revenue

The base salary range for this position in the selected city is $159000 - $360000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

• 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
• 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
• 3. Exercising sound judgment.

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our…