Demand Generation Manager

Demand Generation Manager

Job type:
Full Time
· Department:
Revenue Operations
· Work type:
Hybrid
· USD ,000 / year

New York, New York, United States

We’re building infrastructure for modern healthcare delivery.

Traditional healthcare is plagued with outdated, monolithic EHRs designed to maximize billing outcomes. Patient outcomes and provider experiences have been afterthoughts, as these systems have bolted on non-API-first solutions. None of this is built for how clinically excellent healthcare is actually delivered—longitudinally and collaboratively, with the patient at the center.

Healthie is the world’s leading API-first, ONC-Certified EHR for healthcare delivery outside of the hospital. We provide the powerful infrastructure every scaling organization needs—EHR, scheduling, patient engagement, billing, and more—all accessible via modern APIs and a white-labeled UI. Our platform makes it simple for organizations of any size to launch, customize, and scale their care delivery models without reinventing the wheel.

Today, over 2 billion API calls are made to Healthie every month, as thousands of organizations—working with more than 21 million patients in total—rely on Healthie to deliver clinically excellent healthcare in over 35 specialties, from preventative medicine to complex chronic care management.

We believe in the power of technology to improve access to healthcare—and we’re building the rails that make this a reality. We work fast and with quality because we provide business-critical, healthcare-critical software that clinicians and patients need for a better healthcare system. We’re customer-obsessed, operate with lightning-fast processes and responses, make our product roadmap public so customers can see what we’re building, and remain relentlessly focused on how care gets delivered.

Healthie is backed by leading investors, and while we've $42M raised to date, more importantly, we operate with fiscal responsibility and have been profitable for more than half of our time as a company.

Learn more at

We're hiring a Demand Generation Manager to own the content and campaigns that fuel Healthie's acquisition engine — from the assets that attract prospects to the sequences that convert them.

This is a role for a marketer first. You'll own demand generation strategy and execution across paid, lifecycle, webinars, and lead generation — and you'll be the person producing the content that makes all of it work. You won't be writing every word yourself; you'll be using AI tools to develop content at scale, while bringing the marketing instincts, editorial judgment, and human sensitivity to make sure every asset actually lands.

You'll work closely with the Director of User Acquisition, our Lifecycle & Growth Marketer, and Partnerships Manager to ensure every demand and revenue-driving channel is fed and moving.

This role is right for someone who thinks in funnels, writes with precision, and is genuinely excited about leveraging AI to work faster and smarter without sacrificing quality. Your success will be measured by the metrics that matter — leads generated, conversion rates, and revenue.

Own the strategic layer that turns content into demand — not just producing assets, but knowing how they fit together and what they're supposed to do.

• Execute 2–4 major demand generation campaigns per quarter, developing cohesive sequences across landing pages, email nurture, webinar funnels, promotional assets, and paid ad copy
• Own competitive displacement campaigns — developing messaging and assets that speak directly to prospects considering or dissatisfied with alternative solutions
• Translate positioning and campaign themes into clear, conversion-focused messaging that drives trial growth and pipeline — versioned across audience segments, specialties, and buyer stages
• Audit and maintain evergreen campaign workflows — identifying gaps, cutting underperformers, and keeping automations aligned with evolving demand generation goals
• Support co-marketing and partner campaign execution in coordination with the Partnerships team
• Own the content and promotional…