Creative Strategist, NA team

In this role, you will apply AI-driven approaches to transform how we develop marketing strategies. As a Creative Strategist, you'll have the opportunity to harness the power of AI to transform the way we approach marketing—with insights through Large Language Models (LLMs), ideation tools like Meta AI, and content that resonates with our audience. AI is reshaping marketing workflows. We are not just building campaigns;

we build systems of ideas that optimize ad delivery and maximize content discovery for our advertisers, leveraging our complex platform ecosystem to deliver results that drive business growth. As part of the Creative Strategy North America team, you will develop AI-driven marketing strategies for large-scale advertisers, push the boundaries of what’s possible, work on high-profile campaigns for world-leading brands, and devise innovative strategies that build brand awareness and yield measurable business results.

• Set creative vision and build strategic plans that prioritize the biggest opportunities for business results for both clients and Meta
• Build cross‑functional relationships and influence with client teams across sales, creative, and agency to position Meta for success with large‑scale companies
• Build creative solutions that inspire, influence, and drive client action
• Operationalize a creative, data‑driven approach that identifies the right creative challenges and blockers, tracks progress, and delivers long‑term sustainable progress
• Coordinate and align multiple internal cross‑functional partnerships that navigate different goals and enable collaborative success
• Stay current on emerging Meta products and ad formats, and apply them to client strategies in a timely manner
• Identify clients’ creative challenges and develop, deploy, and scale effective ideas and solutions

• 10+ years of creative experience in brand and performance marketing/advertising, gained from working at creative teams or non‑traditional content creators
• Experience identifying, scoping, and implementing business‑centered solutions, including short‑form video and creator marketing across multiple industry categories
• Experience in creative ideas for paid social media: portfolio of social media campaigns required
• Experience project‑managing complex projects and influencing stakeholders for clients and agencies, including production for digital and content
• Knowledge of AI solutions and tools for marketing and advertising
• Hands‑on experience building persuasive presentations, mockups and videos

• Data fluency – experience working directly with data dashboards to extract insights
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience in marketing and business
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience with ad performance measurement methodologies such as attribution modeling, brand lift studies, or conversion optimization

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and Whats App further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related…