GUUS Digital Performance & Acquisition Manager

Company Overview

GU is the trendsetting sister brand of UNIQLO, originating from the fashion capital of Tokyo. It is the second-largest company in our group and the No. 1 fashion brand in Japan. GU has been leading the way in style since launching its first store in 2006. With over 450 stores globally and locations in China, Taiwan, and Hong Kong, we are expanding our influence and bringing the latest fashion trends overseas to the US.

Our Mission:
At GU, our concept is YOUR FREEDOM - empowering people to express themselves and celebrate individuality through our clothes and style. With trend-driven designs at unbeatable prices, GU is on a mission to become the world’s leading apparel company.

The Digital Performance & Acquisition Manager is responsible for developing, executing, and optimizing GUUS’s digital customer acquisition strategy across owned, earned, and paid media. This role leads performance marketing initiatives spanning Paid Media (SEM, Paid Search, Shopping, Display, Paid Social, Affiliate Advertising), Search Engine Optimization (SEO), and Answer Engine Optimization (AEO/EAO) to drive qualified traffic, customer acquisition, revenue growth, and brand awareness.

This individual will identify new opportunities to expand GU’s digital presence across traditional search engines and emerging AI-powered search experiences while continuously improving campaign performance, customer engagement, and return on investment. The ideal candidate is analytical, data-driven, and passionate about digital marketing, with experience managing agency and vendor relationships and presenting strategic insights to leadership. If you’re excited about building a growing global fashion brand in the U.S., leveraging emerging technologies, and making a measurable business impact, we’d love to have U join our GUUS team!

• Strategically manage GUUS’s digital acquisition programs across Paid Search (SEM), Shopping, Display, Paid Social, Search Engine Optimization (SEO), and Answer Engine Optimization (AEO/EAO) and affiliate advertising campaigns ensuring acquisition and ROI goals and sales targets are being met
• Flawlessly execute all facets of day-to-day campaign management, including keyword strategy, audience targeting, ad copy development and testing, bid management, landing page optimization, shopping feed management, retargeting, and creative performance optimization
• Develop and execute SEO strategies that improve organic visibility, website traffic, and conversion performance through technical optimization, content recommendations, keyword analysis, and ongoing performance monitoring
• Partner with internal teams and external agencies to optimize content and digital experiences for emerging AI-powered search platforms and answer engines, helping expand GU’s visibility across evolving search experiences
• Maintain alignment with GU’s promotional calendar, merchandising priorities, and business objectives to ensure campaign messaging, content, and media investment support company goals
• Develop and maintain reporting across all acquisition channels, providing meaningful analysis of campaign, channel, and customer performance against established ROI and KPI metrics
• Present campaign performance, customer acquisition trends, and strategic recommendations in an insightful manner that drives informed business decisions and actionable next steps
• Own seasonal and monthly digital acquisition planning and performance reporting, providing clear business insights, strategic recommendations, and executive-facing presentations to management and cross-functional leadership
• Continuously identify, evaluate, and implement new testing opportunities, acquisition channels, digital marketing technologies, and optimization strategies that improve performance and customer acquisition
• Gather insights from campaign and customer data to identify emerging trends, anticipate opportunities, and proactively recommend innovative marketing solutions
• Own relationships with internal cross-functional partners—including Merchandising, Marketing, E-Commerce, CRM and Global HQ teams—as well as external agencies,…