Executive Director Commerce

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

The Executive Director, Commerce is a senior leadership role responsible for shaping and scaling commerce strategy, capability development, and client delivery. This leader drives strategic vision for client engagement and growth, builds the processes, tools, insights, and platforms required for consistent excellence, and partners across strategy, data, creative, media, and technology to deliver integrated commerce solutions.

The role requires a commercially minded and future-focused leader who can innovate new commerce solutions, advise senior clients on current and emerging commerce models, and empower teams to deliver differentiated, consumer-centric, performance-driving work. This role is obsessed with driving meaningful relationships and delivering revenue growth.

Role Scope

• Lead shopper, retail, and commerce capability transformation and delivery for global and regional clients.
• Oversee integrated commerce solutions spanning retail media, eCommerce, marketplace, digital shelf, performance marketing, and emerging agentic commerce models.
• Drive organic growth globally and regionally by providing forward thinking client solutions & capabilities.
• Partner cross-functionally to connect commerce strategy with measurable business outcomes.

Strategic Leadership

• Define and lead the commerce vision and growth strategy across digital, social, marketplace, retail media, and emerging commerce channels.
• Identify market opportunities and translate them into scalable offerings, operating models, and go-to-market strategies.
• Develop the frameworks, tools, insights, and platforms needed to deliver consistent excellence across client engagements.
• Represent the commerce practice within the broader leadership ecosystem and strengthen key internal and external partnerships.

Business Leadership and Growth

• Own business performance for the commerce practice, including revenue growth, margin health, commercials, and operational effectiveness.
• Drive growth through new business acquisition, client expansion, and development of differentiated commerce products and services.
• Support forecasting, investment prioritization, and capability expansion planning in partnership with senior leadership.

Client Leadership

• Serve as a senior commerce advisor to client stakeholders, including CMOs, heads of commerce, digital leaders, and other executive decision-makers.
• Guide clients through commerce transformation, including omnichannel growth strategy, retail media investment, marketplace activation, agentic commerce and capability development.
• Provide thought leadership that strengthens client confidence, deepens partnerships, and positions the organization as a best-in-class commerce partner.

Team Leadership and Capability…