Lifecycle Marketing Manager, Onsite Personalization | 1062039

Lifecycle Marketing Manager, Onsite Personalization | 1062039

• 3-5 years in marketing automation or product marketing
• Has worked with Recurly/Redfast for at least a few years, recently preferred

• 3-5 years in marketing automation or product marketing
• Has worked with Recurly/Redfast for at least a few years, recently preferred

OUR GOAL:
Treat our consultants and clients the way we would like others to treat us!

New York, NY client is seeking a Lifecycle Marketing Manager, Onsite Personalization contractor, someone who will support the global team who is familiar with domestic and international, setting up offers, prompts, onweb for mobile, content promotion such as coming soon...., reporting on projects and testing strategies and optimizations, working on automation.

The ideal candidate combines deep platform expertise with technical implementation skills, experimentation experience, and a strong understanding of customer lifecycle marketing. They will manage multiple concurrent campaigns supporting dozens of marketing use cases while ensuring high quality execution across web, mobile web, and connected TV experiences.

• 3-5 years in marketing automation or product marketing (streaming experience a plus)
• Experience with understanding subscription model such as premium tiers, downgrades, price increases, etc.
• Strong analytical mindset with exceptional attention to detail
• Proven ability to manage multiple concurrent priorities and stakeholders
• Technical troubleshooting skills and comfort working independently
• Process-improvement mindset and comfortable in agile environments
• Redfast/Recurly Engage, required

• Experience with Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, or Iterable, or a comparable onsite/lifecycle platform
• Familiarity with SQL for audience validation and campaign analysis
• Experience integrating CDPs such as Segment, mParticle, Tealium, or Adobe Experience Platform
• Understanding of feature flags and experimentation frameworks
• Knowledge of subscription lifecycle metrics (trial conversion, renewal, churn, LTV)
• Experience with localization management systems and multilingual content workflows
• Basic understanding of APIs, webhooks, and event-driven marketing architectures

This is a role for for a candidate who has worked with Recurly/Redfast for at least a few years, recently preferred, as we are looking for a consultant who can support immediately.

• This role owns the end-to-end execution and optimization of onsite lifecycle marketing campaigns such as personalized messaging delivered on web, mobile web, and connected TV across 8 international markets and the US.
• This individual will be the team's expert in our onsite personalization platform (currently Redfast/Recurly Engage), and partners closely with CRM Strategy, Product, Engineering, Analytics, Creative, and Regional Marketing teams to turn onsite messaging into a measurable driver of acquisition, engagement, retention, and monetization.
• The ideal candidate combines deep platform expertise with technical implementation skills, experimentation experience, and a strong understanding of customer lifecycle marketing.
• They will manage multiple concurrent campaigns supporting dozens of marketing use cases while ensuring high quality execution across web, mobile web, and connected TV experiences.

• Build, configure, QA, launch, and maintain onsite lifecycle campaigns across 8+ regions, using behavioral, subscription, geographic, and device-level targeting.
• Own audience segmentation, trigger and rule configuration, frequency capping, journey orchestration, and campaign prioritization
• Monitor campaign health pre-, during, and post-launch, and troubleshoot production issues quickly
• Design personalized experiences using signals like lifecycle stage, subscription/plan status, content affinity and behavioral history
• Track campaign performance across the funnel and provide ongoing optimization ideas

Reference:1062039

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