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Brand Manager, Entertainment (Thalia and Neil Lane

Job in New York, New York County, New York, 10261, USA
Listing for: Authentic Brands Group
Full Time position
Listed on 2026-08-09
Job specializations:
  • Marketing / Advertising / PR
    Brand Ambassadors & Brand Management, Marketing Management
Salary/Wage Range or Industry Benchmark: 85000 - 95000 USD Yearly USD 85000.00 95000.00 YEAR
Job Description & How to Apply Below
Position: Brand Manager, Entertainment (Thalia and Neil Lane)
Location: New York

Who We Are

Authentic Brands Group (Authentic) is a global brand and entertainment platform that owns and invests in iconic intellectual property and cultural assets. It accelerates brands through a set of specialized businesses that combine powerful storytelling, premium content, unforgettable live experiences and global commerce. Through a network of more than 1,700 best-in-class licensees and strategic partners across 150 countries and expansive distribution, Authentic’s brands drive more than $36 billion in annual systemwide retail sales worldwide.

Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.

For more information, visit  Follow Authentic on Linked In, Instagram and WeChat.

Why Authentic

You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission.

We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’ll Do

As Brand Manager, Entertainment you’ll be responsible for helping manage and lead the direction of Authentic’s Entertainment brands, ensuring their continual growth and viability in the global market. You’ll lead and oversee relationships with global licensees ensuring that they are equipped and prepared to deliver on the brand vision, all of which drives achievement of financial targets.

What you’ll be working on:

Drive brand performance

  • Engage, inspire and galvanize the organization around the brand vision, position and strategies so licensees are clear in bringing them to life in their areas of functional expertise.
  • Own, in collaboration with key internal partners, the vision, position, and architecture of your brands. Leverage all brand components to drive awareness, growth and financial performance.
  • Manage and coordinate brand activity across the various functions including business development, marketing, finance, legal and other functions as needed.
  • Maintain brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand/pillar.
  • Work with the Creative team on asset development, partner presentation and pitches as well as branded support materials on a global basis.
  • Oversee financial reporting for all partners, including AR and royalty tracking.
  • Lead seasonal and annual forecasting to support budget achievement.

Manage licensee partner relations

  • Consolidate and organize key business development tools for licensees (i.e. product catalogs, marketing plans, sales forecasting).
  • Partner closely with each licensing partner to understand respective business models and product development cycles to drive retail profitability.
  • As needed, act as key liaison to facilitate relationships between licensee(s), retailers and other Authentic opportunities on a global basis.

Drive brand development

  • Work in tandem with EVP, Directors, and other brand stakeholders to map out product and…
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